“Making roads and roofs a paler color could have the equivalent effect of taking every car in the world off the road for 11 years.”
~ Steven Chu, US Secretary of Energy

Shortly after his appointment by President Obama, Secretary of Energy Steven Chu made headlines with his proposal regarding the repainting/color dampening of American roads and houses. Regardless of your stance on the need for such drastic change in our world, it’s an ambitious and creative idea, to say the least. Common sense allows that lighter colors reflect more light and heat, while darker colors absorb them. For people, that usually means wearing a white shirt in the summer as opposed to a black tee, which will trap more heat around your body and therefore make your already smelly, sweaty ass stink even further. Taking that idea to an American house, a white roof would then trap less heat from being absorbed into your home, decreasing the temp inside and even lowering your need for not-so-Earth-friendly air conditioning.
The kids at Akomplice Clothing have been taken by this position, and are ready to premiere their collaborative “The Paint Project, partnering with Conveyor @ Fred Segal. Their launch party is tomorrow night in Santa Monica, CA, and all are invited. They’ll also be bringing their efforts to the streets this summer, embarking on a six-continent tour to promote the Project. Beginning in LA, they’ll hold a community painting of a building’s roof. It’ll be interesting to see both how the work is received and what positive changes come from the change in tone. Whether or not the efforts are in vain is up to debate, but you never know-this could be the start of something huge.
For more info, check it at:
~ AH


Akomplice Clothing and Fred Segal Conveyor will host the debut event for Akomplice’s global “Paint It Cool” tour at the Conveyor @ Fred Segal store in Santa Monica, CA, on June 16th from 7-10pm.

A special collaborative product-pack created by Akomplice and Conveyor @ Fred Segal which promotes the use of cool roofs will be released exclusively at this event, which will also serve as the opening party for Akomplice’s in-store exhibition that will be on display in Conveyor Fred Segal for the entire month of June. The installation creatively demonstrates why and how “The Paint Project” works.


Together, Akomplice and Conveyor @ Fred Segal have created a product that promotes a “green” building strategy. This product and the corresponding exhibition provide background educational information on the science behind cool-roofs while promoting cool-roof initiatives on individual and legislative levels.


The Science-i.e. how it works.
According to Stephen Chu, Secretary of Energy for the United States, and other leading scientists from Lawrence Berkley National Laboratories (“LBNL”), cool roofs across America can make significant impact on global warming. “Making roads and roofs a paler color could have the equivalent effect of taking every car in the world off the road for 11 years,” says Stephen Chu. Cool roofs have been heralded as “time-savers’ as they off-set carbon emissions, thus mitigating the effects of global warming. These roofs help reduce the temperature of urban centers by reflecting a significant portion of incoming solar radiation back into space. This cooling effect has an enormous positive effect on urban air quality, while also significantly lowering air conditioning demands, thus saving consumers thousands of dollars in utility bills.


Akomplice Clothing is also working with the City of Los Angeles to find a suitable demonstration site for the implementation of a cool-colored roof, using materials supplied by EnviroSafe Paints (America’s premium no-VOC paint) and Miracle Cover (America’s Finest Liquid Sealant).As part of the six continent tour, Akomplice Clothing and Conveyor Fred Segal’s next stop will be Asia in December 2010, where they have partnered with retailer Lafayette in Tokyo, Japan to release The Paint Project – complete with a new t-shirt design.