New York, NY (September 8, 2011) – Starting today, snowboarding and cinema fans worldwide will have the opportunity to share in the cinematic experience that nearly 3,000 fans enjoyed last night at the New York City world premiere of “The Art of FLIGHT,” a film produced by Red Bull Media House in association with Brain Farm Digital Cinema. The premiere, held at the iconic Beacon Theatre, welcomed the film’s entire cast and crew including pro snowboarder Travis Rice, celebrities such as Justin Timberlake, Mike Diamond from the Beastie Boys and Owen Wilson, the top surfers in the world, plus thousands of enthusiastic fans to fill every seat in the house.

“The Art of FLIGHT” mixes equal parts stunning action footage and harrowing adventure with the inevitable drama encountered along the way, presenting viewers with an exclusive opportunity to experience these endeavors virtually firsthand. Today this opportunity can be enjoyed nearly anywhere, anytime as the film comes out on DVD and Blu-rayTM, on iTunes or as part of the limited edition The Art of FLIGHT book.

The DVD/Blu-rayTM package and digital download are both now available at The film is also available at Zumiez, core snowboard shops and Quiksilver stores nationwide. Digital downloads of the film are available in the U.S., Canada, most of Western Europe and Japan. Within an hour of posting to iTunes, “The Art of FLIGHT” became the number one sports download with a five star review from the first viewers.

The Art of FLIGHT book will be sold on or with purchase of a Lib Tech limited edition T.Rice PRO “FLIGHT” snowboard while supplies last. The oversized, photo-driven book, which also contains the film on DVD and Blu-rayTM, features stunning images captured and exclusive stories made while filming “The Art of FLIGHT” wrapped up in a collector’s edition box.

The entire cast of “The Art of FLIGHT” including Travis Rice, John Jackson, Pat Moore, Mark Landvik, Nicolas Müller, Mark McMorris, Eero Niemela, Scotty Lago, Jake Blauvelt, Jeremy Jones, DCP and more gathered to celebrate the world premiere. Joining them were a group of the world’s best surfers in town for the Quiksilver Pro.

The cast and crew now hit the road for a screening tour spanning over 20 legendary performance spaces across the U.S. and Canada including Denver’s Ellie Caulkins Opera House, Boston’s Orpheum Theater, Minneapolis’ State Theater and Seattle’s McCaw Hall. Throughout the fall, athletes will travel overseas to Australia, Japan, South Korea, New Zealand and 15 European cities to share “The Art of FLIGHT” with a global audience. Tickets for North American screening stops are now on sale at

The global screening tour will offer viewers the most premium way to experience “The Art of FLIGHT” using Dolby’s digital cinema package file including the Dolby Screen Server DSS200 and Dolby CP750 Cinema Sound Processor used in major theater chains.

View the trailers, find your local screening stop, purchase the film and merchandise, and much more at

Check the gallery to see some more pictures of the premiere and party!


Guests pack the theatre.jpg
John and Eric Jackson.jpg
Justin Timberlake congratulates John Jackson backstage.jpg
Mini ramp session at The Red Bulletin afterparty.jpg
The Art of FLIGHT party.jpg
Travis handles the world media.jpg

About Red Bull Media House:
Red Bull Media House, founded in Austria in 2007, with a North America subsidiary since January 2011, has been producing and distributing content for over 20 years. Red Bull Media House develops compelling and innovative long-form programming and short-form content derived from its strong brand, events, and athletes. Through a network spanning 160 countries, Red Bull Media House develops stories that speak to a young, global audience captured in the highest quality for all media channels including television, film, print, mobile, and digital.

About Brain Farm Digital Cinema:
Brain Farm Digital Cinema is an independent, boutique production house focusing on the creation of action/adventure sport motion pictures, commercials and television programming of the finest quality. Headed by director/cinematographer, Curt Morgan, and working closely with professional snowboarder Travis Rice, Brain Farm continually pushes the caliber of its entertainment, raising the bar for the action/adventure sports world to follow.

About Quiksilver:
Quiksilver is committed to providing tools for uncovering, expressing and expanding your personal style. Our aim is to foster the sense of individual expression and excitement – the stoke that is the essence of boardriding*. We’re also here to spread the word because the only thing better than finding stoke is sharing it.
*Boardriding is about timing and style. It’s youthful, active, casual, and free flowing. There is no wrong way to ride a board. The goal is simply to learn, progress, improve, and give it your own interpretation.