That’s It That’s All Hits Stores and Itunes

Snowboarder Travis Rice Bringing New Tricks and Technology Home

"That's It, That's All." hits shelves and the iTunes top 10 this week

Jackson Hole, Wyoming (October 22, 2008) – "That's It. That's All." the highly anticipated snowboard film produced by Brain Farm in collaboration with Red Bull and Quiksilver storms into homes worldwide on DVD and on iTunes this week. Stop by to join in the adventure from the comfort of home.

For two years, snowboarder Travis Rice, Director Curt Morgan and a revolving cast of snowboarding's most iconic riders traveled the world in search of conditions that capture the essence of snowboarding. With new technology and tricks, "That's It, That's All." redefines the size and scope of an action sports film.

"Now after pouring blood, sweat, tears and soul into it, the film is out," said Travis Rice, Snowboarder and Co-Producer of "That's It, That's All." "We're energized by the insane response the film's receiving on tour and are so pumped to finally be dropping it into people's hands."

Using state of the art equipment with access to a dream team of snowboarders, the producers created a visual snowboard film that redefines the genre. For the first time in core action sports, cinematographers used the Wescam 35, to film stable follow-cam shots on snowmobiles and the Cineflex HD, to capture steady aerial shots from helicopters. This technology is put to good use in capturing the new tricks and locations discovered with a completely unique perspective similar to the highest quality nature films.

"That's It, That's All." can be purchased on iTunes in the U.S. for $7.99. Search for the title on iTunes or link to it from

The DVD comes out on October 22nd in the U.S., October 24th in Canada, and October 27th across Europe. A limited edition version is encased in a mini hardcover book with stunning images taken during the making of "That's It, That's All." In addition to the film and book, the DVD also features bonus segments from the Natural Selection, Tahiti, Stewart Island, Superpark and more. Buy this true HD film on DVD at Quiksilver stores, in snowboard shops worldwide and through for $29.99. "That's It, That's All." releases on Blu-ray™ in Best Buy stores next month.

There are still chances to catch "That's It, That's All." on the big screen as Travis Rice and associates travel the world screening the work to thousands of stoked riders. Find the premiere stop nearest to you or purchase the film at For exclusive teasers and 'Behind the Scenes' webisodes, go to