Technine and Section Join Forces

Founded and operated by brothers Troy and Trent Bush and John Walbrecht in Boulder, CO, Section is one of the fastest growing global snowboard apparel brands with distribution in over 40 countries for 2006. The Section line is based on industry leading design and development with its patented SPS technologies and multiple brand segmentation, tested and backed by a team of top professional snowboarders led by Marc Frank Montoya and LindseyJacobellis.

With an incredible specialty following and professional team, Technine specializes in industry leading snowboard bindings with several pro models including multiple Marc Frank Montoya signature models featuring the innovative Baltimore Toe Strap technology. Technine branded snowboards were introduced three seasons ago to match the style and performance of their bindings, offering a complete range of boards including several already sold out pro models, and the 2006 TransWorld Snowboarding’s Top 5 Good Wood winner True Love women’s snowboard. Technine also produces a line of clothing and accessories that have been especially popular with specialty accounts. Technine was founded in 1993 and has been a constant innovator in the snowboard market. Technine’s management includes founders Ethan and Ray Fortier, Cole Taylor and Jason Flynn.

The combined operations will take advantage of Section’s production finance, customer service, and order fulfillment in partnership with Genfoot, Inc. based in Montreal, Canada. Technine brings a strong domestic business led by its strength in snowboard hardgoods sales, as well as its loyal specialty retailer presence and team, allowing Section Inc. to participate in all segments of the snowboard market. Section’s strengths in international distribution will help Technine grow into a leading global brand.

“We’ve been friends with Ethan and Ray Fortier forever, and have faced the same struggles and successes throughout the years, only in different categories of the snowboard market. While it has taken a while to get this all together, it feels like it was meant to be, said Troy Bush of the merger. “Each of our strengths will help to reinforce the other, and as a combined force we will be able to offer packages and programs to a greatly expanded retail base. I couldn’t be more excited about our partnership. We have some fun years ahead.

“We have been big fans of Ethan Fortier since his days as a pro rider when he graced the catalog cover of one our early snowboard clothing brands, adds Trent Bush. “We’ve always kept a close eye on Technine and have been inspired by their love of snowboarding that shows in everything they do. By joining forces, we hope to add resources to Technine that will allow the brand to grow into a global market leader. It also creates a creative alliance that will bring a lot of new ideas to the snowboard market.

Ethan Fortier comments, “We have always admired Troy and Trent for their dedication to the snowboard community and are stoked to finally find partners with the same mentality as Technine. With Technine’s solid reputation backed by the two most talented designers in snowboarding coupled with sections global sales network the combination of the two brands is going to be ridiculous.

About Section:

Based in Boulder, CO, Section was founded in 2002 by industry mainstays Troy and Trent Bush who have played a significant role in the development and growth of the progressive snowboard market. Drawing from their experience from nearly two decades of rider driven snowboard outerwear development, the Section line and the Patented Section Progression Systems set of features are developed and tested in conjunction with many of the world1s best snowboarders, including Marc Frank Montoya and Lindsey Jacobellis.

About Technine:

With offices in Williston, VT and Salt Lake City, UT, Technine was founded in 1993 by Ethan and Ray Fortier, with Mark Girardi and Jason 3J32 Desmarais. The three young snowboard aaddicts convinced Ray to turn his Mechanical engineering and sales and marketing background toward a fun business. Throughout the recent industry consolidation, Technine stayed true to its roots and continued it’s focus on the youth of the sport, while industry veterans like Marc Frank Montoya and Justin Hebbel contributed to the design and development of innovative products like the Baltimore Toe Strap2.

About Genfoot Inc:

Genfoot Inc. a privately held company headquartered in Montreal, Quebec, Canada – whose roots go back to 1898 – specializes in designing, manufacturing and marketing performance outdoor footwear for the enjoyment of men, women and children during their outdoor recreation.