Sugar Bowl Hosts “Shred The Love”


(Donner Summit, CA) – Sugar Bowl is teaming up with Boarding for Breast Cancer and The HERA Foundation for the fourth annual Shred the Love on February 26, 2011. Formerly know as “Jam 4 the Cure”, the resort is holding a rail jam in the Switching Yard Terrain Park, with all entry fees from the event going toward the education, prevention and awareness of breast cancer and ovarian cancer. This year’s sponsors include Paul Mitchell, Marmot, Ride Snowboards, Grenade Gloves, Never Summer Snowboards, Tahoe Dave’s, Camelback Hydration, Salomon, Volcom, Arma Energy Snx, Gu Energy, Nomis, and Technine, with more signing on. Adding awareness to the cause and contributing additional funds, pink lanyards will also be on sale for $4. Sign up for the event and learn more at the pre-party on February 25, 2011 at the Tourist Club in downtown Truckee.

February 25, 2011
Pre-party – Tourist Club- Feb 25 from 8:00PM to whenever.
Live music from Left Alone and Cold Forty Three

February 26, 2011
Entry is $25
Registration is from 8:30 – 10:00AM at Sugar Bowl’s Judah Lodge.
Competition: 11:00 – 1:00PM – Can be viewed from the Mt. Judah Deck.
Awards: 1:30PM at the Mt. Judah Lodge.
Live Music: 2:00 – 5:00PM with Left Alone and Cold Forty Three

Who We Are Supporting:

Boarding For Breast Cancer
Boarding For Breast Cancer (B4BC) is a non-profit, youth-focused education, awareness, and fundraising foundation, whose mission is to increase awareness about breast cancer, the importance of early detection and the value of an active lifestyle. For more information on Boarding For Breast Cancer please visit

HERA Foundation
The mission of the HERA Women’s Cancer Foundation is to stop the loss of mothers, daughters, sisters, grandmothers, aunts, wives, partners and girlfriends from ovarian cancer through empowering women to take control of their health, research scientists to find new directions in early detection, treatment, and prevention, and communities to provide support. For more information about HERA Foundation please visit

Sugar Bowl Resort continues to deliver an authentic alpine experience this winter with an incredible line up of programs and amenities to make your skiing and snowboarding experience unforgettable. Sugar Bowl was awarded “Best Guest Service” in 2009/2010 for resorts our size by the National Ski Areas Association, so you know you’ll be in good hands throughout your resort experience. Located atop Tahoe’s majestic Donner Summit, just three hours from San Francisco and 45 minutes from Reno. Visit or call 530-426-9000 for more information.