Standard Films’ “The Storming” Premiere At Squaw



Standard Films brings the newest HD snowboard film by Mike Hatchett and Travis Robb home to Lake Tahoe for an evening of snowboard cinema and live entertainment

[North Lake Tahoe, CA] August 30, 2010 – The West Coast Premiere of Standard Films’ THE STORMING presented by Monster Energy comes to the Resort at Squaw Creek in Squaw Valley, CA on Saturday, September 18. An institution in action sports, Standard Films has been capturing the essence of snowboarding since 1991, beginning with the iconic “TB” series that defined a genre of filmmaking. Standard Films’ legacy of portraying the progression of snowboarding through acclaimed film continues with THE STORMING. The newest HD film by Mike Hatchett and Travis Robb, THE STORMING marks the 19th annual release from Standard Films. Following its Global Premiere at Red Rocks (CO), the Standard crew comes home to Lake Tahoe for the West Coast Premiere of THE STORMING on September 18, 2010.

Special guests attending the West Coast Premiere are THE STORMING crew of Mike Hatchett and Travis Rob, with riders Torstein Horgmo, Lonnie Kauk, Sammy Luebke and more.

THE STORMING West Coast Premiere is styling out snowboarding fans with a lavish evening of snowboard cinema and music in the Grand Sierra Ballroom at the Resort at Squaw Creek in Squaw Valley. Doors open at 7:45 pm and the show starts at 9 pm. Tickets are on sale now at all Porter’s locations (Tahoe City, Truckee, Incline Village). Tickets are $8 in advance and $10 at the door.

Following the showing of THE STORMING, special guest performers take the ballroom stage for the after-party. All premiere-goers who want to access the cash bar during the film and after-party must be 21+ with valid I.D.

The teaser for THE STORMING can be viewed at

BULLETIN ACTIVATION WARNING: Standard Films on the North Shore of Lake Tahoe (CA) has issued a global snowboarding progression warning.

REPORTING IN THE LIMITLESS PROGRESSION PHENOMENON ARE: Halldor Helgason, Sammy Luebke, Lonnie Kauk, Xavier de le Rue, Leanne Pelosi, Eiki Helgason, Ryan Tiene, Erin Comstock, Kimmy Fasani, Hana Beaman, Raewyn Reid, Will Lavigne, Jason Dubois, Kazu Kokubo, Torstein Horgmo and many more.

WARNING LOCATIONS INCLUDE BUT ARE NOT LIMITED TO: Norway, Iceland, Haines, Valdez, Quebec City, Squaw Valley, Northstar-at-Tahoe, Alpine Meadows, Lake Tahoe backcountry, BC backcountry Stevens Pass, Hemsedal, Utah, Sweden, Chamonix, and DC Mtn. Lab.

THE STORMING WARNING IS ACTIVATED BY: Monster Energy, DC, Lib Tech, Da Kine, The North Face, Squaw Valley USA, Transworld Snowboarding Japan, Snowboarder Magazine, Onboard Magazine, Burton, Thin Air Motorsports, K2 Snowboards, CountourHD, Empire, and FUEL TV, and the Resort at Squaw Creek.

More information on THE STORMING West Coast Premiere is available at and

Standard Films has been “the soul of snowboard cinema” since 1991. Located on the North Shore of Lake Tahoe in the High Sierra mountains, Standard Films produces the highest quality snowboard films and televisions shows each winter. Beginning with the “Totally Board” films that pioneered big mountain snowboarding and changed action sports filmmaking, Standard Films continues to pave the way as the global leader in snowboard motion media. <>