Spy Happily Introduces Snow Lens With Benefits

Revolutionary Happy Lens™ Technology Meets Innovative Lock Steady™ System

CARLSBAD, Calif.—SPY® is HAPPY to introduce the innovative, patent-pending Happy Lens™ technology into a selection of its most popular snow goggles for the 2014-2015 winter season.

The first ever snow lens with benefits, SPY's Happy Lens™ helps riders Feel Better by letting in the "good” rays that studies suggest create an uplift in mood and alertness, while still blocking all of the "bad" rays. Debuting its color and contrast-enhancing properties for the first time on hill, the Happy Lens™ provides a tack sharp visual experience and will also help riders See Better and Perform Better by relaxing their eyes to reduce fatigue, as well as making it easier to distinguish changes in terrain.

"Happy Lens™ shook the sunglass market last year with its ingenuity, proving to be the biggest breakthrough in eyewear since polarized lenses," says Travis Tomczak, SPY goggle line manager. "The addition of Happy Lens™ into our snow goggle line—as well as the recent acknowledgement from Wired.com for our Lock Steady™ lens change system—reaffirms that we're a brand creating innovative products that are both stylish and have purpose."

Deemed the Holy Grail of quick-change lens systems by Wired<http://www.wired.com/reviews/2014/01/ski-goggle-roundup/>, SPY's fingerprint-free Lock Steady™ system beat out both Oakley and VonZipper in a face-to-frame challenge. Delivering the easiest lens changing capabilities at the touch of a button, Lock Steady™ will be available with SPY's revolutionary Happy Lens™ in 2014.

To read the Wired.com article, go to http://www.wired.com/reviews/2014/01/ski-goggle-roundup/. For more information about SPY's new Lens with Benefits, go to www.spyoptic.com/happy<http://www.spyoptic.com/happy>. For additional information on SPY's Lock Steady™ quick-change lens system featured on the Doom goggle, go to www.spyoptic.com/doom/d/1405_c_200<http://www.spyoptic.com/doom/d/1405_c_200>. To view the complete line of SPY snow goggles, go to www.spyoptic.com/snow-goggles/l/200_viewall<http://www.spyoptic.com/snow-goggles/l/200_viewall>. For more information about SPY, log-on at www.spyoptic.com<http://www.spyoptic.com/>, www.facebook.com/spyoptic<http://www.facebook.com/spyoptic>, Twitter @spyoptic<http://twitter.com/#!/spyoptic> and @spyoptic<http://instagram.com/@spyoptic> on Instagram.