TWPR - SpyPartnership1 - Jan15

CARLSBAD, Calif.—SPY® is Happy to announce a multi-year partnership with Powdr—a leading mountain sports and active entertainment company—as the official eyewear sponsor of eight Powdr-owned and operated resorts and Snowbird Ski and Summer Resort.

As the official and exclusive eyewear partner of Powdr's eight resorts and Snowbird, SPY will be the preferred choice of resort employees. The ultimate Lens with Benefits for those who work in the most demanding conditions, the SPY Happy Lens™ will provide them with the best visual experience possible. Additionally, SPY will be represented on-hill through custom signage, in-store retail opportunities, on-snow demonstrations and during specialty events throughout the season.

"We're very happy to enter into an exciting union with Powdr," says Michael Marckx, SPY president and CEO. "Bolstering our commitment to snow, this opportunity will allow us to spread the cheeks of Powdr resort visitors each season through our happy presence. It will also allow us to gain vital feedback from retail employees and resort staff regarding our sunglass and goggle offerings, most notably our Happy Lens and Lock Steady™ quick change goggle technology. This is our largest partnership with a mountain resort in the history of SPY, and we're looking forward to expanding SPY's presence on-hill and in the market."

Powdr's eight ski resorts cover regions in the Mountain West, the Pacific Northwest, and the Northeast and provide SPY an opportunity to connect with both employees and guests as they are living the mountain lifestyle. SPY will act as the official eyewear sponsor of 25 Powdr resort owned events throughout the course of the year.
"We are really excited to partner with SPY," says Wade Martin, president of Powdr Enterprises. "SPY’s happy brand aligns perfectly with our mission to inspire, share and celebrate the mountain sports lifestyle and the partnership provides new opportunities to enhance the employee and guest experience across our resorts."

SPY will kick off the partnership with the SPY Gelande Quaffing Tournament at this year's SIA On-Snow Demo at Copper Mountain on February 2. Visit SPY booth 2651 at SIA for additional details.

For more information about Powdr, visit For more information about SPY's full line of snow goggles, go to To learn more about the SPY Happy Lens, go to For more information about SPY, log-on at,, Twitter @spyoptic and @spyoptic on Instagram.