SIA/SOS Shootout Hockey Game Set To Kick Off SIA In Denver

Denver, Colorado (January 18, 2010) – Never Summer, 686, Neff, Skullcandy, PBR and Red Bull are proud to announce the first annual SIA/SOS Shootout. Set to go down on January 27, the game will kick off the SIA tradeshow in Denver, Colorado. The competitive hockey game, benefiting SOS Outreach, will feature all kinds of snowboard industry types from both the US and Canada.

The Shootout is open to anyone who can skate hard and spectators are encouraged to attend, especially if they like PBR. Each team is made up of 13 players plus goalies, and PBR is generously providing the brew. A suggested donation of $2 per can goes straight to SOS Outreach.

Don’t miss out on the chance to smash your favorite rep, shop employee or industry vet into the boards while smack talking your way to the goal. The Shootout will take place at the Foothills Ice Arena in Lakewood, Colorado. Don’t have a car? No sweat. Neff hooked up an Arrow Stage lines shuttle bus leaving from the front of the Convention Center (at the Big Blue Bear) to the rink and back that will be running continually from 6-10pm.

Here are the details:
What: The SIA/SOS Shootout hockey game
When: January 27, 7pm
Who: 26 hardcore hockey players from the industry plus 2 goalies
Foothills Ice Arena
2250 S Old Kipling
Lakewood, CO

We are still in need of a few players, so if you know how to skate and don’t mind being pushed around a bit, please contact Mike Gagliardi at

About SOS: SOS Outreach engages underserved youth in winter and outdoor sports-based education programs. The program revolves around a core value curriculum that stresses Courage, Discipline, Integrity, Wisdom and Compassion. Adult mentor relationships are central to the programs and have resulted in SOS youth participants building strong morals, self-esteem and interpersonal skills.