Sony announces new POV camera



SAN DIEGO, August 29, 2012 – After much anticipation, Sony today announced that its industry-leading image quality will now be found in a new, wearable point-of-view video camera for action sports filming in premium full HD 1080p.

Weighing in at approximately three ounces (with battery), the new Action Cam (HDR-AS10) will be an ultra compact point-of-view shooting solution for adventures on the mountain, in the water, and anywhere else the action happens.  It will ship with a rechargeable battery, adhesive mounts, and a ruggedized waterproof case featuring a universal tripod mount, built to handle extreme environments so you can concentrate on safety and composition while capturing full HD videos.  Within the case, the camera is waterproof down to 197 feet and has a shock resistance rating for up to five foot drops plus dirt and dust resistant seals that help make it impervious to mud, snow, rain, and grime.

Sony will add a Wi-Fi enabled version of the HD video action camcorder (HDR-AS15) to its new lineup as well. The built-in Wi-Fi works with the free PlayMemories Mobile™ application that allows users to instantly share their content to a smartphone and also allows control of the camera with any compatible device.  Additionally, Wi-Fi-enabled mobile phones and tablets running the app can pull optimized movies and photos from the HDR-AS15 camera without requiring a special cable.  Once copied, you can use an available 3G or 4G cell network to upload your memories and share them via email or social media networks.

"Only Sony can deliver a technology-packed point-of-view action camera that provides simple operation, high quality content, and Wi-Fi capability in a durable package." said Hidenori Toyoda, director of the camcorder business at Sony Electronics. "And with various mount options, the Action Cam lineup is so versatile it can easily keep up with even the most extreme lifestyle."

Both models will offer Sony's hallmark SteadyShot image stabilization, found in its portfolio of digital imaging products, which compensates for greater degrees of camera shake to deliver stunningly smooth video.  In addition, innovative technology adds roll stability for even smoother video capture.  An ultra-wide angle Carl Zeiss Tessar lens captures all the action in a 170-degree wide field view with pin-sharp clarity whether you are on the slopes or hitting the trails.  No other mountable camera combines such advanced image stabilization and optics with a rugged exterior and convenient Wi-Fi connectivity.

Five video modes can capture all the glory, with a class-exclusive 4x slow mode in 720p HD.  Extreme sports athletes and enthusiasts will enjoy HD SLOW 2x (1280 x 720, 60p) and HD SLOW 4x (1280 x 720, 120p) that shoot slow motion, which is ideal for studying and refining form and technique.  For traditional shooting methods, the camcorder also offers several different resolutions to suit your needs: Full HD (1920×1080 30p), STD HD (1280×720, 30p), SD VGA (640×480, 30p).

The camera also features Interval Still Recording mode for photo capture.  When activated, the device automatically takes still images at pre-set intervals for impressive time-lapse photography.

The video camera's compact, lightweight body will also house a 16-megapixel "Exmor R" CMOS image sensor to realize stunning low-light sensitivity with improved image clarity and drastically reduced grain.  Operation is as simple as pressing a large start/stop button.  The camera also features expandable memory with a Memory Stick Micro™ and Micro SD/SDHC card slot, a built-in stereo microphone to capture all the exciting sounds of your adventure, and an HDMI outputto share your video with friends and family on your HDTV (HDMI cable required, not included).  Sony's new device is also Mac and PC compatible with upload to social sharing sites like Facebook and YouTube™.

In addition to the adhesive mounts to secure Action Cam easily to flat and curved surfaces, Sony will offer a suite of mounting attachments to suit all types of active pursuits such as:

  • A Waterproof Head Mount Kit to use with the included waterproof case for all types of water/snow sports; can also be secured to your own pair of goggles
  • A Headband Mount to use without its waterproof case for the lowest profile solution; the supplied light strap is perfect for skateboarding or other street sports
  • A Handlebar Mount that can easily attach the camera to any type of bike or bar apparatus
  • A Suction Cup to mount the device in/on a vehicle for a variety of motor sports or on any other smooth, non-porous surface

In the coming months following the camera's launch, its portfolio of compatible accessories will expand to include:

  • A Tilt Adaptor to adjust the device's angle up or down on mounts for more viewpoint options
  • A Handheld Grip with LCD Screen adding a camcorder-style 2.7" wide rotatable LCD for instant playback, monitoring during filming, and self-recording
  • Anti-fog sheets to help stop condensation build-up in the waterproof case during marine or winter sports, reusable for approx. 2,000 times by natural drying
  • A Replacement Door Pack that offers three different housing door options to deliver improved picture or sound quality for suitable environments: HD Dive Housing – door with flat lens for diving/underwater focus, HD Skeleton Housing – door with opening over the microphone for improved audio, Replacement HD Housing – door with curved lens for scratch replacement


The HDR-AS10 Action Cam and the HDR-AS15 Action Cam with Wi-Fi will be available in September for about $199.99 and $269.99 respectively.  These cameras and their accessories will be sold at, Sony retail stores and other authorized retailers nationwide.  Visit for a video first look and follow #ActionCam on Twitter for the latest Action Cam news.

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New Sony NEX-5R Camera Delivers Professional Imaging Power and Wi-Fi Convenience in Lightweight, Stylish Package


New Compact System Camera Introduces Fast Hybrid AF and Downloadable PlayMemories Camera Apps™


SAN DIEGO, August 29, 2012 – Combining a stylish, lightweight design and the freedom of interchangeable lenses with large-sensor image quality, speedy AF and the introduction of Wi-Fi capability, the new Sony α NEX-5R compact system camera offers all the benefits of DSLR-style imaging in a more convenient, portable package with added connectivity.

The NEX-5R camera features a newly-developed 16.1 effective megapixel Exmor APS HD CMOS sensor – identical in size to sensors found in traditional DSLR cameras – combined with a powerful BIONZ processor to assure richly detailed still images and crisp Full HD videos in all types of lighting conditions.

In a first for Sony's line of interchangeable lens cameras, the new NEX-5R model features "Fast Hybrid AF" autofocus technology, combining phase-detection and contrast-detection methods to ensure speedy, accurate autofocus in any shooting situation.  It is also Sony's first interchangeable lens camera with integrated Wi-Fi capabilities for easy image sharing, saving and viewing, and introduces the new concept of downloadable Camera Apps for adding creative, fun features that can be personalized to fit a photographer's needs.

"With the NEX-5R camera, Sony brings the core strength of our consumer electronics business into play to fully support our digital imaging business.  This unique combination of technology and style results in a compelling new product that strikes the ultimate balance between size and performance." said Mike Kahn, director of the alpha interchangeable lens camera business group at Sony Electronics. "With a host of exciting, innovative new features and the same outstanding image and HD video quality that our E-mount line has become known for, the NEX-5R is an ideal choice for step-up point-and-shoot users or more serious photo enthusiasts who don't want to compromise on image quality and connectivity while traveling light."

Fast Hybrid AF

The intuitive new "Fast Hybrid AF" autofocus technology utilizes 99 phase-detection AF points arrayed on the image sensor to detect a subject's distance and quickly lock focus on it, and then utilizes contrast-detection AF to confirm extremely fine, precise details. In Speed Priority Continuous shooting mode, the camera will switch automatically to phase detection tracking AF and can track fast-moving action accurately in each frame up to 10 frames per second.

Wi-Fi Sharing and New Camera Apps

The added connectivity of the NEX-5R camera allows photos and videos to be transferred wirelessly to a smartphone or tablet running Sony's free PlayMemories Mobile app, available on both Android™ and Apple iOS platforms. Additionally, content can be directly uploaded from the camera to Facebook using a Wi-Fi connection and the new "Direct Upload" application, part of Sony's new PlayMemories Camera Apps platform.

This new concept of PlayMemories Camera Apps is the world's first application download service in an interchangeable lens camera that allows consumers to install new functions on demand, tailoring their cameras to fit their personal shooting needs.  The service can be accessed over Wi-Fi or when the camera is connected directly to a PC via USB.

Available apps at launch, outside of "Direct Upload" as mentioned earlier, will include "Picture Effect+"; "Bracket Pro"; "Multi Frame NR"; "Photo Retouch"; and "Smart Remote Control.  A variety of other apps including "Time-Lapse" and "Cinematic Photo" are also planned for release.

Shooters can also utilize the family of PlayMemories applications to transfer content directly to a networked PC, streamlining the image back-up process and avoiding the need to connect cables or transfer memory cards between devices. Additionally, they can transfer photos to any DLNA compatible TV either through a wireless access point or any TV supporting Wi-Fi.

Added Flexibility and Functionality

Aesthetically, the new NEX-5R features a new fully programmable control dial and function button, a versatile combination for photographers accustomed to the flexibility and direct control of a DSLR camera.  It also has a switchable on-screen digital level gauge that helps keep horizons level with landscapes and architectural shots.

Additionally, the new α NEX-5R model features an intuitive touch-screen LCD with a Touch Shutter function for added convenience.  The clear, bright touchscreen can also flip upwards 180 degrees for easy arm's length self-portraits.

Full HD (1920×1080@60p) movie shooting is enhanced with a new Auto Slow Shutter feature, adding extra detail to low-light clips. The camera detects dim interiors and night scenes, automatically switching to a slower shutter speed to brighten footage.

New Sony α Accessories

On the α accessories front, the stylish new LCS-SL20/B soft carrying case will be compatible with the new Sony NEX-5R model as well as other E-mount camera bodies.  It features four internal dividers for easy storage of camera bodies and lenses, as well as a dedicated space for a tablet.  The new LCS-SL10/B soft carrying case offers two internal dividers and multiple storage pockets in a compact size.

Also designed for Sony's E-mount line is the new LCS-EME/BL, a modern, innovative sling bag.  With space to accommodate an NEX and two additional lenses, the LCS-EME/BI is a perfect accessory for active photographers.   Additionally, a new Screen Protect Semi-Hard sheet (model PCK-LM13) will be available that will help protect both the camera and lens of the new NEX-5R camera.

Pricing and Availability

The NEX-5R compact system camera will be available this October in silver, black and white for about $750 with an 18-55mm kit zoom lens as well as body-only for about $650.

The new camera and all compatible accessories will be available at Sony retail stores ( and other authorized dealers nationwide.

Please visit  for a full video preview of the new NEX-5R compact system camera and follow #SonyNEX on twitter for the latest α NEX camera news.


Sony Launches Exciting New Developments for PlayMemories Family of Digital Imaging Apps and Services


Camera Apps offer new, creative ways to create and share memories across multiple devices



SAN DIEGO, August 29, 2012 – Sony is expanding its PlayMemories family of digital imaging services and applications with the introduction of PlayMemories Camera Apps, the world's first application download service that allows for on-demand install of camera functions and features to boost the overall imaging experience.

Sony is also adding several new enhancements to increase the connectivity and compatibility of PlayMemories, allowing users to more easily share, edit and enjoy digital photos and videos across a range of products from cameras, smartphones and tablets to Sony PlayStation3 and compatible BRAVIA TVs.

PlayMemories Camera Apps

Initially supported by the Wi-Fi enabled NEX-5R interchangeable lens camera, the PlayMemories Camera Apps service offers a variety of applications that expand camera functionality, allowing users to personalize their photographic experience and enhance their network connectivity.  These include:

  • "Picture Effect+" — expands the range of artistic treatments available in the camera's standard Picture Effect mode.
  • "Bracket Pro" — automatically shoots a rapid burst of two to three images at different 'bracketed' settings – for shutter speed, aperture or focus or flash (flash bracket includes two frames).  Users can see the effect of setting changes on the three shots and choose the one that best fits their needs.
  • "Multi Frame NR" — captures a series of images in rapid succession and stitches them together to create one low-noise photo at selected ISO speed.  It's ideal for capturing atmospheric night-time scenes, or shooting in dark conditions without using flash.
  • "Photo Retouch" — adds a generous palette of adjustments like brightness, saturation and contrast plus Soft Skin, re-size and other post-shooting effects.  Also available is the Auto Portrait Framing feature which detects the faces in images captured and intelligently applies the recommended composition afterwards.


Sony also plans to introduce several other new apps including:

  • "Time-lapse"" — automatically captures a series of still pictures at adjustable intervals. These images are automatically combined by the camera, and can be replayed like a video clip.
  • "Cinematic Photo" captures a series of frames and stitches them together into a fun, animated picture effect where parts of a static image appear to move while others remain static.

Additionally, directly downloadable utilities include:

  • "Smart Remote Control" — tethers the NEX-5R camera to a compatible smartphone or tablet, allowing users to see a live view image on the screen of their connected device, adjust exposure if necessary and release the shutter of the camera.  Captured pictures are also sent automatically to the connected device.
  • "Direct Upload" — enables images to be directly uploaded from the connected camera to PlayMemories Online and Facebook™ using Wi-Fi connectivity.

New PlayMemories Camera Apps will be available beginning in October 2012.


PlayMemories Online

Sony's compatible BRAVIA TVs are now able to view photos and video posted on PlayMemories Online directly, expanding the breadth of devices capable of using the service.

PlayMemories Mobile

This Android/iOS app simplifies video and photo transfers to smartphones or tablet devices from Wi-Fi enabled cameras such as the NEX-5R model.  Additionally, while using the PlayMemories Mobile application in tandem with the "Smart Remote Control" camera app (as referenced earlier), consumers have the ability to remotely control the NEX-5R camera and new HDR-AS15 Action Cam (comes pre-installed with Smart Remote Control App) using their smartphone.

PlayMemories Studio

PlayMemories Studio makes organizing, editing and viewing videos and photos on PlayStation 3 as fun and intuitive as playing a game.

This application evolves with the brand-new ability to output images on Sony's 4K televisions, which contain about four times more detail than full high-definition.  Consumers can enjoy high resolution images taken by current digital cameras on Sony's new BRAVIA  XBR-84X900 4K LED TV.

Additional enhancements to PlayMemories Studio include easy content uploads to YouTube and PlayMemories Online.