Snowbird’s 1-Star Reviews

Snowbird almost won the internet this week by launching its new 1-star reviews campaign. The campaign, which was teased on Tuesday by Snowbird's Director of Marketing, Dave Amirault, shows a rad photo of the resort, with the accompanying 1-star review:

“I’ve heard Snowbird is a tough mountain, but this is ridiculous. It felt like every trail was a steep chute littered with tree wells. How is anyone supposed to ride in that? Not fun.” – Greg, Los Angeles, CA

The ad started to make waves on the web, and was quickly snagged and posted on reddit. Within a few hours, it leapt its way to the top story on their homepage. That's a pretty big deal considering reddit is the #4 most visited website in the U.S.

reddit post:
Utah ski resort gets a 1 Star review from a guy in Los Angeles because the mountain was too difficult. They used the one star review to advertise what the mountain is best known for.

The top comment on reddit:
0/10, not recommending so that people don’t come here to crowd up the place.

Snowbird, located up Little Cottonwood Canyon in Utah, has insane terrain, steep runs, gullies, and some of the lightest powder on earth. We hosted the all-mountain portion of our Good Wood Board Test  at Snowbird this season, because of their 1-star terrain. While their ‘steep chutes littered with tree wells’ might not be for Greg or Jerry, they sure are for us.

Check out our Good Wood Board Test at Snowbird in the Gear Guide, out on new stands now.

Also, it's already snowing at Snowbird, so they have room to talk.

Snow coming down really adds some class around here. In case you doubt it, that’s Prelude No. 10, by Frédéric Chopin. Video: Chris Segal

Check out more from Snowbird here.