SNOCRU Releases New 4.0 App Version for Apple and Android

December 08, 2017 – SNOCRU, the award winning all-in-one snowsports app has released SNOCRU 4.0 available on iOS and Google Play. This new app release is the biggest refresh to ever happen to the app with a complete design and functionality overhaul. The new app, which was officially first released on iOS and Google Play in 2011, features a completely redesigned user interface, as well as new functionality that was beta tested throughout 2017. SNOCRU has also released a handful of new features to compliment the new intuitive design. New features include integration with Apple HealthKit, animated tracks, animated track sharing, unlimited run tracking, an ad-free experience for season pass holders, new maps, as well as robust resort leaderboards.

"Over the last six years we've had a lot of time to build new cutting edge features and functionality into SNOCRU, with that came a rather heavy and somewhat uneasy app to understand. The new SNOCRU 4.0 release makes it easier for any user to understand how to ski with SNOCRU in their pocket. I can't wait for skiers to enjoy the new app experience as well as our latest new features." said Ed Lewis, founder and ceo. Adding, "We went all out on this latest app release, determined to simplify such a robust app. We've made some big changes and think users will be stoked with the new design and functionality."

Perhaps the largest improvement the new SNOCRU app offers is the ability it gives users to enjoy a best in class tracking experience. Heat Mapping and Animated Track Sharing are two brand new features to make it to the app. Heat Mapping gives skiers a visual representation of their speed over the resort ski map, this shows skiers their fastest and slowest spots while tracking. Animated Track Sharing allows skiers and riders to share a video to social media of the runs they skied that day. According to Ed Lewis, "SNOCRU is committed to pushing the status quo of how users engage with each other, and that doesn't stop with tracking. SNOCRU Challenges and Achievements through the DayCru feature create a really fun way to bring people back to SNOCRU. We want people to have fun out there and I think SNOCRU is enabling a new kind of skiing and snowboarding."

The SNOCRU app — like many of the most popular mobile apps — comes with Smartwatch integration, allowing users to start, stop and view their tracks on their wrist.

SNOCRU is a free app available on the App Store and Google Play. Based in Park City, Utah. Turn the Mountains On!

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