SNOCRU March Matchness With High Fives Foundation

SNOCRU to Donate 50 Cents for Each High Five in March

SNOCRU February 28, 2014 (Park City, Utah)— SNOCRU, the premier micro-social app for the mountains, is proud to announce a new fundraising campaign in support of the High Fives Foundation. Through the month of March, 50 cents will be donated for every "High 5" that users of the SNOCRU app complete as part of "March Matchness".


"To support the campaign, simply go on the SNOCRU Newsfeed on your mobile device and 'High Five' your cru's resort check-ins, photo posts and status updates," explains High Fives Foundation Founder Roy Tuscany. "The SNOCRU Newsfeed has been a great way for me to stay in touch with friends all over the country." he continues, "I've been able to share the stoke of friends enjoying the mountains and thank them for their ongoing support of the foundation."

"The Holiday High 5 promotion was such a success that we couldn't wait to run another promotion with our friends at the High Fives Foundation," said SNOCRU Founder Ed Lewis. "With 2,077 number of 'High Fives" we were able to raise close to $1,500.00 for the Foundation. Through promotions like this and sponsoring top-tier High Fives Foundation events like the FAT Ski-A-Thon, the Squaw Valley Prom and the upcoming B.A.S.I.C.S (Safety Initiative) #KnowYourPark, we are able to support their work and together to raise money that will help injured winter action sports athletes recover from traumatic, life-altering injuries.”

SNOCRU is a free mobile application available via the Google Play Store or iTunes Store. The unique micro-social application offers a great way to stay connected and make new friends and add them to your "Cru" while playing in the mountains. In addition to staying in the know on snow conditions at all major ski areas, SNOCRU users can keep track of their stats on the snow (or dirt, when biking or hiking). SNOCRU users are able to track their maximum speed, distance, vertical, altitude and number of runs and then share it via social media channels and can even compete for the top spot on the SNOCRU Leaderboards with friends or specific resorts.

To learn more, visit the SNOCRU website, like SNOCRU on Facebook follow on Instagram @snocru and on Twitter @snocru

Download the free, mobile application in the Google Play Store or the iTunes Store by searching SNOCRU!

The High Fives Foundation's vision is to become the premier safety net for the winter action sports community. The Foundation's B.A.S.I.C.S. Safety & Awareness Program has released its third documentary (in a series of five). "#HelmetsAreCool" focuses on helmet usage and safety while highlighting High Fives Athlete Danny Toumarkine's recovery from a Traumatic Brain Injury he suffered while snowboarding without a helmet along with three other featured athletes. "#HelmetsAreCool" will be presented to schools, ski and snowboard teams and clubs as well as youth oriented organizations in the Lake Tahoe, Northern California, Utah, Colorado and New England areas in the next six months, reaching an anticipated audience of more than 55,000 people. Watch and share "#HelmetsAreCool" at:

About the High Fives Non-Profit Foundation: High Fives Foundation is a Tahoe-based, national 501.c.3 non-profit organization dedicated to raising money and awareness for athletes who have suffered a life-altering injury while pursuing their dream in the winter action sports community. Formed as a way to “pay-it-forward” by the founder from his own recovery to help injured athletes, since its inception in 2009 the Foundation has raised more than $1 million to help 56 athletes recover. For more information visit

About SNOCRU: SNOCRU is a FREE mobile app for skiers & snowboarders delivering instant connectivity between friends (CRUs) as well as global snow conditions, local business info along with the ability to share the whole experience on Facebook, Instagram and Twitter.