KETCHUM, ID (September 30, 2014) – SMITH is excited to dedicate the month of October to honoring the Strong. Beautiful. Unstoppable. women in action sports by not only highlighting some of its most decorated female athletes, but also donating to First Descents, giving young women fighting cancer the opportunity to "out live" their diagnosis through outdoor experiences. 

During the month of October, SMITH will donate $1 for every sunglass sold on to First Descents, a non-profit offering young adult cancer fighters and survivors outdoor adventure experiences, empowering them to reclaim their lives. To help SMITH and First Descents spread the word, SMITH will be hosting a social media contest, searching for the best photo each week that exemplifies 'Strong. Beautiful. Unstoppable.' moments. The winner will be selected every Wednesday by one of SMITH's very own female athletes. The weekly winners will receive a full SMITH sport-specific prize pack, including a helmet, eyewear and apparel.

#SMITHWomenContest Details:

To enter, get out and enjoy the great outdoors with the 'Strong. Beautiful. Unstoppable.' women in your life and take a photo while doing it. Once you're done, follow SMITH on your favorite social media platform and tag your photo with #SMITHWomen and @smithoptics. Winning photos will be announced each Wednesday throughout October on SMITH's Instagram. 

Visit to view SMITH women-specific Q & As, 'Great Days' episodes and to learn about more ways to participate. To follow the highlighted SMITHwomen on social media, follow:

— Tatum Monod (Ski): @tatummonod
— Angel Collinson (Ski): @angelcollinson
Elena Hight (Snowboard): @elenahight
Stefi Luxton (Snowboard): @stefiluckston
— Lakey Peterson (Surf): @lakeypeterson
— Tatiana Weston-Webb (Surf): @tatiwest
— Alison Powers (Cycling): @alpcycles
— Heather Wurtele (Triathlon): @teamwurtele

Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, SMITH is known for its diverse line of sunglasses, snow and motorsports goggles, snow and bike helmets, premium protective eyewear and ophthalmic eyewear. SMITH's devotion to excellence, innovation, performance and style has made Smith the choice of action-sport athletes worldwide. SMITH products are sold in more than 50 countries through sporting goods and specialty stores. For more information, check out

ABOUT First Descents
First Descents offers young adult cancer fighters and survivors a free outdoor adventure experience designed to empower them to climb, paddle and surf beyond their diagnosis, defy their cancer, reclaim their lives and connect with others doing the same.


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