Scotts Valley, CA, June 25, 2009- Sessions, a recognized leader in snow sports apparel since 1983, announced that it has sold its brand and trademark rights to Sessions, LLC, a newly formed company, which will continue to design, market and distribute action sports apparel under the Sessions brand name. The Company is based in Scotts Valley, CA and includes amongst its new shareholders, Samsung America, Inc., which will assume logistical and financial duties. Joel Gomez and Cindi Busenhart, founder and president, respectively, of Sessions, will move to the new entity and be responsible for all design, merchandising, production, sales and marketing. The partnership will allow the Company to take advantage of the Samsung's strong financial support to secure production and accounts receivable financing. Additionally, Sessions will utilize Samsung's warehousing and distribution facilities as well as world class inventory systems. While details of the transaction were not revealed, management stated that product quality and customer service should not be affected. "Even in these difficult times, Cindi and I felt strongly that, with the right business model and team, we could capitalize on over 20 years of experience and brand equity" said Joel Gomez in a statement. "Cindi and I have great confidence in the viability of this brand. We have a strong and experienced team and with Samsung as a partner, we now have the necessary capital to assure a smooth transition and continued success."
More about Sessions at

TWS: For more on this story, go to TransWorld Business.