Vail, Colorado — January 18, 2005 – The Salomon Oasis tour is returning to Vail Resort this weekend. The Sixth Annual Salomon Oasis will hit 13 winter resorts this season. The three-day, weekend-long celebration features free equipment and apparel demos and giveaways.
This year marks the third consecutive year that Vail has joined with Salomon and its crew to present Oasis and the fifth time in Oasis’s six-year history. “Salomon Oasis is an excellent event and we’re glad to have them back this season,” said Ian Arthur, vice president of marketing for Vail Ski Resort. “The event is a great opportunity for people to check out the latest gear and also to see how it performs on the hill.”
Salomon Oasis takes place from 8 a.m. to 3:30 p.m. in the Oasis Village at the Gondola lawn at Lionshead base area. Inside, village visitors can check out the latest technology from Salomon and Oasis partners, enter contests to win free gear and test ride the latest skis and snowboards from Salomon as well as apparel from Salomon, Bonfire and Arc’Teryx – all with GORE-TEX(r) fabric.
Many models will be available for demo, including Pocket Rocket and Scream skis and ERA and Forecast snowboards. Outerwear from its Salomon, Bonfire and Arc’Teryx brands will also be available for testing. Equipment use will be on a first-come, first-served basis each day, and customers will need to put down a credit card for use of equipment. No charge will be incurred for equipment use.
At 2:00 on Saturday afternoon, Salomon will be raffling off over $3,000 in equipment and apparel including a pair of Salomon skis or snowboard of his/her choice to one lucky winner. Ticket stubs for the raffle can be obtained free of charge at the Oasis Registration tent when entering the village.
Salomon started the Oasis tour in 1999 and has been the title sponsor throughout its history. “The Oasis tour has been a huge success for us”, said Bo Johnson, marketing director of Salomon North America. “The tour gives consumers the opportunity to try our new products on-hill and see why Salomon is the premier manufacturer of equipment and apparel.” Salomon will have over 200 pairs of skis and 80 snowboards available for FREE demos as well as outerwear from its Salomon, Bonfire and Arc’Teryx brands.
Saab has been involved with Oasis for two years. “We’re excited to be a part of Oasis again this year,” says Tammy Capone, promotions manager, Saab Cars USA. “The Oasis concept is a perfect complement to the Saab brand character and it is very effective in reaching our target customers. This year we will feature the 9-3, the 9-5 and the all-new, all-wheel-drive 9-2X.”
Visitors can stay warm, dry and comfortable when testing the latest GORE-TEX(r) fabric technology found in Salomon, Bonfire and Arc’Teryx apparel. “Oasis is an awesome event,” said Doug Graham, Gore snow category leader. “It’s a great way for riders to personally experience the performance of our unique technology on the mountain.”
The DIRECTV display will feature a virtual living room, where skiers and snowboarders can kick back and check out the evolution of satellite television. Visitors will be able to experience the new DIRECTV(r) HD DVR with TiVo, which allows customers to record and play back DIRECTV high-definition programming, as well as the standard DIRECTV DVR with TiVo. Visitors will also get a program sampling of the 24/7 action sports net FUEL.
“DIRECTV is excited to be a part of Oasis this year and to demonstrate to visitors the latest in DIRECTV technology,” said Neal Tiles, executive vice president, Marketing, DIRECTV, Inc. “DIRECTV pioneered the satellite television industry and will continue to provide the best in multichannel television technology available. “
FUEL and DIRECTV will also offer the first 500 customers that sign up for DIRECTV’s TOTAL CHOICE(r) Plus package and purchase a DIRECTV DVR with TiVo a free Salomon snowboard. If you haven’t checked out FUEL, you’re missing outt on the hottest action sports channel on the air. FUEL is 24/7 action sports television, featuring surfing, skateboarding, snowboarding, BMX, motocross and wakeboarding.
For more information on Vail Resort, visit www.vail.snow.comFor details on Salomon Oasis, go to www.salomonoasis.com.