Ride Welcomes Three New Employees

Ride Welcomes Joe Florence and Treu Hahnenberger to the Crew

VASHON, WA (August 9, 2004) — Ride recently brought on board two new members to the in-house crew on Vashon Island: Joe Florence as Softgoods Assistant and Treu Hahnenberger as Binding Engineer.

Joe hails from Bellingham, WA where he grew up riding Mt. Baker for about 20 years, 15 of which were on a board. He learned to snowboard at a very early age, following locals like Craig Kelly, Mike Ranquet, Jason Bass and Brian Hollenbeck. After rep riding for Ride a few years back in the late 90’s, Joe moved to Seattle to go to school for fashion design at AIS (Art Institute of Seattle) and worked for the Pogue’s at Faction. When he graduated in 2001, Joe began his career at KAVU as head designer for a little over a year.

“I am super stoked to be here at Ride. I knew a long time ago I wanted to be involved in the snowboard industry, but my paycheck as a rep rider just wasn’t as big as I would have hoped, so I decided to go into the fashion side of it, and if only Grandma could see me now, says Joe.

Softgoods Category Manager Robin Mavis continues, “It’s great to have Joe as part of the softgoods team. I have no doubt his excitement and experience will go a long way … that is, if he can survive the initiation!

Treu comes to Ride from Salt Lake City, UT where he just graduated from the University of Utah with a degree in mechanical engineering. With interests ranging from kayaking to surfing to golf, he’s been a part of the snowboard industry since ’99, most recently working at MiloSport in Salt Lake City.

“I am stoked to be working for such a great snowboard company right out of school. It is a dream come true to be able to stay in the snowboard industry doing something I love. Ride and I are a great fit, says Treu.

Binding Category Manager Mark Zwahlen continues, ‘We’re excited to have Treu on the team. His enthusiasm, intelligence and market knowledge are going to be a tremendous asset to our binding program. We’re looking forward to seeing his innovative ideas show up on the mountain.

Welcome, Joe and Treu — we look forward to the years ahead!

Ride Welcomes Rob McLennand As New England Rep

VASHON, WA (August 10, 2004) —Ride Snowboards would like to send out a big welcome to Rob McLennand, recently named as the rep covering the New England territory for Ride, 5150, and Version and Velvet Eyewear. An industry veteran, Rob has repped for over 10 years and is very respected for his commitment to the brands he has represented.

Growing up, graduating college and learning to ride in New England, Rob has a rich history of working within the snowboard industry. He’s also been riding since ’83 and still jonzes to get on the hill whenever possible. Rob knows how to get the job done, and is especially focused on helping retailers make more money with Ride while never losing sight of the fact that Ride “sells fun” and is committed to keeping it real. We look forward to a long and strong relationship with Rob in New England.

“Rob’s a great fit for Ride in New England. He brings a strong passion for riding, a great work ethic, positive attitude, and strong snowboard repping background to the table. He is fiercely devoted to helping dealers make more money with their snowboard business while keeping it fun for everyone. I couldn’t be more pleased. Ride is a tightly knit crew of passionate dedicated riders, and Rob is going to fit right in here! states an enthusiastic Chuck Mason, Ride’s Sales Director.

And what does Rob have to say about working with Ride? “Hell, I just hope my liver holds out! Oh yeah … Spitter can drink and pass out with the best of ’em!

To contact Rob McLennand, email him at RMclennand@aol.com, call 603-568-9295, or fax him at 800-853-1286. And welcome to Ride, Rob!