Red Bull Snowscrapers To Debut In New York City

New York, NY – December 11, 2008 – Join 16 of the world's best snowboarders on the banks of the East River in New York City as they compete to own a piece of the $100,000 prize purse at Red Bull Snowscrapers.  A 5 Star Swatch TTR event, Red Bull Snowscrapers debuts February 5th from  3-9pm and marks the largest snowboarding contest to be held in an urban setting in North America, complete with top music acts (soon to be announced) and a sprawling spectator village located in East River Park (corner of Houston and FDR).


Red Bull will create a towering 90-foot tall, state-of-the-art structure for top riders to own the iconic Manhattan skyline. The athletes will drop in from a nine-story structure before flying off the specially constructed kicker toward an immense 80-foot long hip.  The innovative hip, built by world-renowned designers Frank Wells and Mike Bettera of Snow Park Technology, allows riders multiple angles of trajectory— frontside or backside, landing on either the right or left side of the massive 45-degree spine.   Additionally, the ramp design will allow spectators to get up close and personal, giving fans an opportunity to experience the action first hand as the riders spin roughly four stories into the sky.


New York spectators may deem them insane, but for the competitors, pushing the limits is a constant frame of mind. Although both their skill and style will be put to the test, the challenge here lies in the Red Bull Snowscrapers unique double-sided pyramid landing that pushes the envelope of big-air competition and rider adaptability.

With so many angles of approach, options, and opportunity, the athlete who ultimately conquers the ramp may be determined by their creative state of mind. And that creativity will be rewarded handsomely with a hefty $50,000 awarded to the winner.  With so much on the line, Red Bull left nothing to chance, and will be enlisting snowboard legends to judge the banner event.


Iconic snowboarders including Shaun White, Travis Rice, Pat Moore and a soon to be announced list of 13 others will compete against the majestic backdrop of the East River and the New York City skyline in a contest that should prove to be the biggest winter event in the city.


Red Bull Snowscrapers will join the ranks of the most prestigious snowboard events on the planet as a 5Star stop on the Swatch TTR World Snowboard Tour. "We are very excited to have the Red Bull Snowscrapers come on as a 5Star event on the TTR World Snowboard Tour" says Reto Lamm, President of the TTR World Snowboard Tour.  "It is great to have another innovative Red Bull concept on tour and there is no better location then New York City to put this on.  New York has a huge snowboard community and this will be a great opportunity to showcase our sport on such a large platform."  The TTR crowns a World Snowboard Tour Champion at the culmination of each season and pays out an end-of-season prize purse worth $200,000.

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