PR: Vans Introduces the Inaugural Vans/G-Shock Triple Crown of Snowboarding

Santa Fe Springs, CA–Vans, Inc., the premier Southern California-based alternative sport and lifestyle footwear, snowboard boot, binding, and apparel manufacturer, has announced the final dates and locations of the inaugural Vans/G-Shock Triple Crown of Snowboarding.

The three-event tour begins December 3-6 with the Mountain Dew Classic in Breckenridge, Colorado. The second stop, the Vans Championships, takes place in Lech, Austria on February 4-7, and on March 4-7, the tour culminates at the G-Shock North American Championships held at Sierra at Tahoe, California.

With a total prize purse at $350,000, each event will feature multiple disciplines including big-air, snowboard-cross, and halfpipe. Each stop of the tour is an ëopen eventí allowing all riders the opportunity to compete in the Vans/G-Shock Triple Crown of Snowboarding series.

Each stop of the series will receive a dedicated one-hour show, airing at least three times on the ESPN networks in over 180 countries to over 200 million households worldwide. In addition, a half-hour compilation show featuring the “Best of the Triple Crown of Snowboarding” will include series highlights, airing in the same distribution channels.

The inaugural Vans/G-Shock Triple Crown of Snowboarding continues Vansí history of supporting professional snowboarding, including title sponsorship of both the 1997 ISF World Championships and the 1998 ISF Masters World Cup.

Malibu, California-based LXD, Inc. will serve as event promoter and executive producer of the television programs for the two U.S. events and Vision, based in London, will produce the European contest.

G-Shock, and its women’s division, Baby-G, are watches made to withstand any extremes. Its support of alternative sports is seen through its sponsorship of professional athletes as well as various top level events such as the Vans Warped Tour, Triple Crown of Skateboarding, and the US Open of Surfing to name just a few. G-Shock watches are available in a variety of styles and colors with various features including luminescent backlighting, low temperature resistance, stop watch, daily alarm and month, date and auto calendar. Additionally, G-Shock’s top of the line watches offer altimeter, barometer and thermometer functions. G-Shocks are available at select department and specialty stores worldwide as well as in a network of skate, surf, snow shops.

Vans has been a leader in alternative sport and lifestyle footwear for over 30 years, long before the “extreme sports” of skateboarding, snowboarding, and other board sports made it to television. Vans has quickly become a leader in the expanding snowboard boot market and has recently acquired Switch step-in bindings. Additionally, Vans has added a line of apparel for both street and snowboarding. Vans collections are sold in the United States through a network of independent retail stores including skate, surf and snow shops, specialty athletic and lifestyle retailers as well as through 103 company-owned stores and factory outlets. Vans also sells to 80 countries internationally through distributors, sales agents and its subsidiaries in the United Kingdom, Mexico, Brazil, Uruguay and Argentina.

For athlete registration and information, please contact:

LXD, Inc. (310)589-0022 Mountain Dew ClassicVans ChampionshipsG-Shock North American Championships