Run With Gravity

05 January, 2009 – 10 January, 2009

Jakobshorn, Davos, Switzerland

Davos, Switzerland, 11 November 2008. The O'Neill Evolution is living up to
its name more than ever for 2009, with the 6-star TTR event evolving to push
the boundaries of freestyle snowboarding in a way never seen before.
Inspired by the heights to which the riders fly in the world-class quarterpipe
at The O'Neill Evolution every year, the idea of playing with and defying
gravity has paved the way for its advancement.

Ice sculptures will adorn the kickers and start gates of the new slopestyle
course, live music from top bands will be integrated into the heights of the
actual course, and its original evening-time format attracting thousands of
spectators, ensure that as well as being one of the most challenging and
creative events on the TTR World Tour, it is also about getting out there and
enjoying the experience.

One of the most obvious developments within the O'Neill Evolution is the
introduction of a world-class 5Star slopestyle course, which will replace the
halfpipe format and sit next to the world-renowned 6Star quarterpipe at the
base of the Jakobshorn in Davos.

O'Neill is excited to welcome back Claes Hoegstrom who will once again
lend his expertise to the shaping and construction of the quarterpipe as well
as to a slopestyle concept, focusing on flair and originality.

O'Neill event manager Bernhard Ritzer said: "This year the O'Neill Evolution
will live up to everything that we believe in here at O'Neill. It's about the
riders and spectators enjoying a unique and fun experience, while at the
same time we explore new ground in freestyle snowboarding through
creativity and innovation. With the addition of an extraordinary new 4-feature
slopestyle course, the riders will be encouraged to play in their surroundings
more than ever."

As one of only six 6-star TTR World tour events this year, and with one of the
most inspiring setups on the tour as well as an impressive $100,000 prize
purse and highly coveted TTR ranking points, the O'Neill Evolution continues
attract the best riders in the world as one of the leading snowboard freestyle
events on the planet.

The top 10 riders from the Swatch TTR World Snowboard Tour will be invited
to the 6-star O'Neill Evolution in addition to 6 wildcard invitees. These 16
riders will meet the 16 qualifiers from the open qualifications..
The seeded riders will be announced during the coming weeks.

In a break from the norm, The O'Neill Evolution will be using a new heat
system – based on that of a surf contest. 4-man heats will start in the round of
32 snowboarders, and from the round of 18, this will be down to 2-man
heats to determine the finalists and the winner.
Changing over to this K.O. system will guarantee an exciting contest with a
clear undisputed winner.

Mon 05 Jan Training
Tue 06 Jan Training
Wed 07 Jan Slopestyle Qualification
Thu 08 Jan QP Qualification
Fri 09 Jan Slopestyle Finals
Sat 10 Jan QP Finals

The O'Neill Evolution will be broadcast live at, and

O'Neill Europe bv
Daan Meijer
p. +31 71 5600800