Oakley & Friday Announce “Tracking Eero”

FOOTHILL RANCH, Calif., August 12, 2009 - Oakley's 1242 Productions, in cooperation with Friday Productions announced today the upcoming release of Tracking Eero, a multi-media collaboration, which includes a television series, webisodes and a documentary video, all starring world renowned snowboarder Eero Ettala.

"Tracking Eero showcases the true depth of Eero's riding," says Chris Hotell, Tracking Eero Executive Producer and Oakley Sports Marketing Manager. "We took him out of his element and pushed him into new scenarios, including trips with athletes he never rides with. It was a once-in-a-lifetime opportunity for him and we documented it."

From the producers of "Terje's Season Pass" and "Snowboard Diaries", "Tracking Eero" follows Eero Ettala as he explores urban jibs in grim Russian military zones, gets lost in the endless powder of the Hokkaido backcountry, heli boards in British Columbia and goes on a whirlwind Euro road trip searching for the best parks on the continent. Friends Nicolas Muller, Danny Kass, Eiki Helgason, Torstein Horgmo, Terje Haakonsen, Jake Blauvelt, Eric Botner and Kevin Pearce join Ettala as he travels to legendary snow locations.

"I wanted to do something different from my usual season filming a video part," says Ettala, who has been with Oakley for nine years. "The idea of a TV show, webisodes and a snowboard movie gave me the chance to go anywhere in the world, ride with whoever I wanted and really try some new things."

'Tracking Eero' will air on international television networks throughout the '09-'10 winter, including FUEL TV, NRK, MTV3 and Gaora Sports. Look for detailed air dates, times, webisodes and athlete blogs in future press release communication and on http://www.trackingeero.com.

Official Teaser Is Live: http://vimeo.com/5962649

About Friday 02 LTD:

Friday Productions is an independent production company specializing in action sports and youth lifestyle TV programming. Friday has a growing reputation for producing original TV programming that not only focuses on athletes and the riding, but also their compelling lifestyles. www.friday02.com

About Oakley, Inc.
The global leader in performance sunglasses, goggles and prescription eyewear, Oakley also offers technical and lifestyle apparel, footwear, watches and accessories. The company was created for athletes who see impossibility as just another challenge, and their dedication inspires Oakley to seek out problems, solve with innovation and wrap invention in art. Exceeding the limits of possibility for more than thirty years, Oakley serves the demands of world-class athletes with unbeatable technologies including High Definition Optics® (HDO®). Additional information is available at www.oakley.com.