Northstar and Sierra Host Tsunami Relief Day

TRUCKEE, Calif. – Northstar-at-Tahoe and Sierra-at-Tahoe want to extend our heartfelt condolences and many thoughts to all those affected by the tsunami that devastated East Asia. In an endeavor to aid in the relief efforts, both resorts will host a Tsunami Relief Day Mon., Jan. 17, 2005 and donate $2 from every adult, young adult and child lift ticket to the American Red Cross International Response Fund.

The American Red Cross International Response Fund provides tsunami survivors with nutritious food, basic supplies such as tents and hygiene items, basic healthcare and disease prevention and the support that they need to cope with the unbelievable trauma they have experienced.

Salesforce, a respected web hosted CRM (customer relationship manager) used by both Sierra and Northstar, has offered to match contributions up to $250,00 from customers and partners. With this said, Salesforce will match both resort’s donations accordingly. In addition to donating a significant portion of Monday’s lift ticket sales, employees from both Sierra-at-Tahoe and Northstar-at-Tahoe will donate funds to SurfAid International.

An expert in the Mentawai Island region, SurfAid International operated in West Sumatra for years. SurfAid grew out of the surfing community who played in these waterways and with doctors that speak the languages and a culturally sensitive and aware staff, SurfAid International is intent on cooperating with the international relief effort to get to some of the remote islands effected by the Tsunami like Nias, Bawa, Asu, Hinako and the Telos.

These small but largely populated islands have seen overwhelming disaster and are beyond the efforts of large aid organizations. SurfAid is getting doctors, nurses, community health workers and supplies into the devastated areas of northern Sumatra by chartering boats, the only way to access many of these remote islands. For more information about SurfAid, visit

“This is the least we can do to help those that have been so dramatically effected by this natural disaster,” said Tim Silva, Northstar-at-Tahoe general manager. “Our hearts go out to all those effected by this traumatic event.”

For more information about Tsunami Relief Day visit or

Northstar-at-Tahoe and Sierra-at-Tahoe are members of the Booth Creek Resorts family which includes Summit at Snoqualmie in Washington; and Waterville Valley, Cranmore Mountain Resort, and Loon Mountain in New Hampshire.