Nixon To Release Limited Edition Watch and Headphones For The Gumball 3000

ENCINITAS, CA-Nixon, the official timekeeper of the 2010 Gumball 3000, has created limited edition watch and headphone products to be sold exclusively in Nixon dealers located along the rally route beginning May 1st.

Created in collaboration with Gumball 3000, Nixon’s limited edition Rubber Player features a black silicone case/band with a custom gold caseback, crown and hands and co-branded artwork on the case and will retail for $200 USD. Joining the Rubber Player in the Gumball collection is The Whip and The Wire, two of Nixon’s most popular headphones. Each headphone model in this collection is available in a matte black finish with gold accents and custom Nixon x Gumball artwork and will retail for $60 USD (The Whip) and $75 USD (The Wire). All three products will be available and on-sale at Nixon retailers along the rally route in London, Amsterdam, Boston, Quebec, Toronto and New York City beginning May 1st.

In addition to the limited edition watch and headphones created in celebration of the Gumball 3000, Nixon created a customized 51-30 watch for each driver in the rally. This 51-30 will feature a black matte stainless steel case and band with a gold crown and detailing and custom co-branded artwork. This watch will not be for sale and is highly limited.

Nixon personalities Tony Hawk and Mike Escamilla will be driving in this years Gumball 3000 rally along with other notable celebrities such as Eve, Jade Jagger and Xzibit.

Product will be available at the following locations:

Boston: Bodega, Barneys, Concepts, Karmaloop
Toronto: Uncle Otis, Watch It, So Hip It Hurts
New York: Atrium, KCDC, Blades , W Hotel, Reed Space
Quebec: Off the Hook, Exo, Sport Select, Shuz
London: Harvey Nichols
Amsterdam: Olldman, Reprezent
Holland: Revert Haarlem
For more information, visit: nixonnow.com or gumball3000.com

About Nixon:
Founded in 1997 in Encinitas, CA, Nixon is the premium watch and accessories brand for the youth lifestyle market. Focused on making the little stuff better, Nixon began with a small line of team-designed, custom-built watches sold exclusively in specialty boardsport and fashion retailers. Currently distributed in over 40 countries, Nixon’s product range has grown to include select men’s and women’s softgoods, leather goods and custom headphones.

About Gumball 3000: The first Gumball 3000 took place in April 1999, when founder Maximillion Cooper invited 50 friends to take part in a 3000-mile party around Europe to bring together the music, film, fashion and sport industries. Ten years later, and things have certainly grown, with crowds of over million people attending the rally last time in Europe, and a televised and online audience that reached over 60 million in over 100 countries.