Nixon launches new domain and redesign of website

ENCINITAS, CA – Nixon is kicking off the 2012 summer season with a big bag of NEW. A new website, a new domain and a new range of watches, audio and softgoods are now live and available on had previously been a government restricted site and was recently secured by Nixon Inc. and redesigned as the new launching ground for the brand.

The newly updated site has one goal in mind: to elevate the user experience. Whether you are a first time visitor, a returning customer, or a die-hard fan of the brand the new website increases engagement upon every visit. Expanded product photography and video, real-time team and event updates and enhanced customer service are a few of the many upgrades reflected on The newly revamped was also the recent recipient of a "Site of the day" award from Design Licks.

Additional updates and functionality to include:

Rich product imagery
Expanded product stories
Product search and filtering capabilities
Social media integration
Photo and video albums
Team, brand and product highlights and curated team "Nixon Favorites"
And more…

To see the new now visit:

About Nixon:
Founded in 1998 in Encinitas, CA, Nixon is the premium watch and accessories brand for the youth lifestyle market. Focused on making the little stuff better, Nixon began with a small line of team-designed, custom-built watches sold exclusively in specialty boardsport and fashion retailers. Currently distributed in over 70 countries, Nixon's product range has grown to include select men's and women's softgoods, leather goods, custom headphones and audio accessories.