Marc Frank’s riding speaks for itself. He was recently voted Rock Star of the Year by TransWorld SNOWboarding magazine, and the number-three top rider by Snowboarder magazine. He is also owner of the one-of-a-kind Block Hotel in South Lake Tahoe.

Marc Frank will be riding the new Nitro Team board, which will be offered in medium and wide models. Look out for his signature Team, with the graphic he designed and a flex tuned to his liking, next season.

“Marc is amazing—he is exactly the type of person that fits with the Nitro team. He’s not some wishy-washy dude who’s all over the place. Marc just loves to snowboard. He brings more variety to an already well-rounded group of people.

“After traveling with him in Japan, the whole team knew that we had to get him on. Lukas and Marc were ebony and ivory—it was pure comedy, says Brand and Team Manager Tonino Copene.

Welcome to the team, Marc!