Nikita debuted its Spring/Summer ’08 line on the fashionable streets of NYC July 10-12, 2007 and then brought things west for a Pool Party in Los Angeles. The festivities included fashion shows, which in NYC featured some unlikely models. Nikita took advantage of Myspace in its model search, to find regular girls who actually support the brand.
“The goal was to involve the consumers more in what we do, Nikita Marketing Director Josh Chauvet said. “We wanted to reach out and get the kids that are fans of our products more involved in the actual business. We got a great response and ended up using two of the girls.
Katie Ayres, 19, originally from Redondo Beach, CA and Samantha Goretski, 23 of Brooklyn were selected to rock the latest items on the runway.
Nikita’s Spring/Summer ’08 line consists of over 250 pieces ranging from streetwear to beachwear. The denim line, which features both skinny jeans and slightly baggier cut pieces, has a starting retail at $79. Swimwear pieces are available from $62 and basic tees start at $20.
Catalog model Melissa Chang was excited by what she saw in the new line. “The colors are good, the prints are good and the cuts are amazing, she said. “I think Nikita is making an identity in the action sports industry for women. It has a lot more style and a European influence that separates it from every one else.
Really noticeable in the new line are the color choices. Bright, bold bottoms and coordinating tops highlight the collection.
“The color palette of minty greens, blues of the Caribbean and fresh yellows along with the rest of our staple colors get me juiced for next year, Nikita National Sales Manager Amabile (Mobs) Dyer said. “I love Nikita, it just oozes style, creativity and individuality, the pieces don’t compare to anything else!
Another crowd favorite was the faces created by an Icelandic graffiti artist, which appear on several pieces. And on top of looking good, the clothes actually function.
“Nikita’s denim fits amazing and it could definitely compete with a lot of the higher end brands, Chang said. “Everything suits the lifestyle and is great for what a girl who lives action sports needs, but it fits in with fashion too.
The Spring/Summer ’08 line will be available to consumers February ’08.
For more information contact Josh Chauvet at 415-394-3090 x5 or email@example.com
Nikita Clothing is an Icelandic brand with worldwide distribution. Founded in 2000 in Reykjavik, the company manufactures streetwear for girls (NIKITA), fancyshiz for women (SELEKZION), outerwear for girls (NIKITA OUTERWEAR), and streetwear for guys (ATIKIN). Nikita’s US Headquarters are in San Francisco.