Mountain High Resort has announced plans to film and release its first ever full-length promotional movie. The movie titled Los Angeles will document all the best that Mountain High has to offer along with some serious surprises. The film will focus on their new professional snowboard team including Nick Visconti, Ryan Paul, Cory Cronk, Spencer Link, Harrison Gordon and Kyle Lopiccolo and returning team rider, Marc Frank Montoya. The movie will also highlight the team's friends and great pro riders who will be checking out the mountain during the 2011/12 season.
See Mountain High's new team website here: http://mthigh.com/archive/pro-team/index.html
"There are big things coming to Mountain High this season as we step up our game in the core youth market," says Mountain High marketing consultant, Brad Farmer. "The Los Angeles move project is just the latest in a string of solid announcements this season."
Here are few of the new efforts that the Mountain High park development and marketing teams believe are going to help elevate their presence and performance in the scene:
Mountain High has put together a new pro snowboard team that will continue to evolve into the next couple of years: http://vimeo.com/34257492
Mountain High has stepped up their Drive In web video series: http://vimeo.com/31980479
Mountain High has improved their overall park game with the introduction of their signature “Los Angeles” terrain park features: http://vimeo.com/30570690
Mountain High has added a new Zaugg Monster Cutter that is be dedicated exclusively to cutting transitions and quarterpipes all over the park as they move toward a more creative urban skate-style park setup.
Mountain High has elevated its events with the infamous Triple Air now becoming a TTR event and by adding the Nike Chosen Series, Snowboarder Magazine's Superpass Superpark qualifier and the new, exclusive pro-team events that are developed and executed by their new pro team members. Look for more exciting announcements on the special events front to come.