Mike Basich teams with Black Sun productions to launch FREE area-241 iPHONE , iPAD  and iPOD TOUCH APP

App Features a Unique Presentation with Innovative Content

San Anselmo, CA – (April 13, 2012) – Mike Basich has partnered with Black Sun Productions to  launch a new free iPhone,  iPad and iPod Touch app for Area-241 that allows users to experience the world of legendary big mountain snowboarder and Do-It-Yourself master Mike Basich at his Area-241 and on the road. With over 20 years of snowboarding experience under his belt Mike has taken every opportunity to explore and reinvent what it means to live "off the grid".  His passion has lead him on a journey of a lifetime.  This app brings you all the past and current Area-241 events, as well as photos, videos clips and stories of Mike's Life.

"I am super stoked to see Area-241 come to life in a Mobile app" said Mike Basich, "I spend the majority of my screen time on my iPhone now-a-days and I am stoked to be able to showcase my latest projects and adventures as well as share my snowboard history and personal archives in this cool app."

The Area-241 app features a What's New section that highlights videos and pictures of Mike's recent trips and events; videos of his numerous D.I.Y projects; a gallery of Mike's famous Self Portraits, access to 241 Product and in Mike's Zones you can see videos and pictures of Mike's favorite resort, backcountry, snowmobile and Heli locations.  The app also features video  of Mike's famous 120 feet Heli Drop in Alaska and the full version of "Open Space – the Untold Stories of Mike Basich" the award winning documentary of his career.

"Our goal was to build an app for Area-241 that would reflect Mike's unique artistic style and vision.  We additionally wanted to showcase his talent and the many contributions he has made to the snowboard community over the past 20 years" added Lisa Hudson, President of Black Sun Productions, "we hope you enjoy it"

The Area-241 app was developed by Black Sun Productions and will be updated regularly by Mike.  The app is available on iPad, iPhone and iPod Touch.

To download the free Area-241 app click on this link


About Area-241

241Clothing was founded in 1991 by Mike Basich.  What started as his backyard silk screening project rapidly grew into a full blown technical outerwear line.  In 1995 241 partnered with Goldwin and with whom he continues to make some of the most artistic and progressive outerwear on the market today.  In 2004 Mike created Area-241a beautiful 40 Acre property at Donner Summit where he fulfilled his childhood dream of building his own home with his own two hands.  Area-241 continues to evolve and thrive and is a true reflection of Mike's artistic passion and expression.  For more information on Area-241 visit www.area-241.com

About Black Sun

Black Sun Productions LLC is a leading developer of action sports and lifestyle mobile applications and videogames. Founded in 1998, Black Sun has worked on over 26 videogames including the very successful Tony Hawk and Guitar Hero Franchises.  In 2009, Black Sun expanded to include mobile app development and was the first to create a live action sports appcast on iPhone and iPad.  Black Sun has produced apps for Vans including Vans Triple

Crown of Surf (2009) and Vans Live (2010) and two apps for Zumiez for their Couch Tour Event Series and 2 fashion/lifestyle apps for Rocket Dog Shoes.   For more information please contact Lisa Hudson at (415) 258-8553 or lisa@blacksunpro.com