Mascot Challenge To Be Held At Roxy Chicken Jam


Contest Open To All, $6,000 Prize Purse Up For Grabs

HUNTINGTON BEACH, Calif. – (March 12, 2009) – For the second year in a row,
the iconic mascot of the Roxy Chicken Jam, the snowboarding chicken, is
challenging all willing and spirited mascots to a superpipe competition.
The contest will be held during this year's Fifth Annual Roxy Chicken Jam
presented by ROCKSTAR Energy Drink at Mammoth Mountain on Saturday, March 28
following the women's superpipe final.

Open to guys and girls of all ages, species and fur types – including
college and high school mascots, professionals and the typical flying
squirrels and bears – the Mascot Superpipe Competition offers a $6,000 prize
purse, with 1st place taking home $3,000, 2nd taking $2,000 and 3rd taking
$1,000.  The mascot contest will be judged by official Roxy Chicken Jam
contest judges with similar criteria to any other pipe contest, awarding
additional points for those who choose to wear a bulky mascot head…the
bigger the head the more points!

Registration for the mascot competition will take place in the conference
center at the main lodge between 8:00 am – noon on Saturday, March 28th.
Contestants must be dressed in mascot attire from head to toe, so think

The Roxy Chicken Jam, in its fifth year, is a six-star Swatch TTR World Tour
Event and will crown the 2008/2009 Women's TTR World Champion the with the
World Champion. The all-women snowboard event will bring together the top
pro women snowboarders from around the world to compete in slopestyle and
superpipe events for a combined purse prize worth $50,000.  In addition to
awarding titles for each division, the unique event will feature a festival
atmosphere with live performances by Santigold and Cold War Kids, hair by
Paul Mitchell, touch ups by Covergirl, Roxy demo boards and skis, and other
giveaways and goodies.

The 2009 Roxy Chicken Jam is presented by ROCKSTAR Energy Drink.  Additional
partners include Paul Mitchell, Covergirl, JBL, Zumiez, Ford Models, FuelTV,
Nylon Magazine, Mammoth Mountain, and Swatch TTR World Snowboard Tour.  For
more information on the Roxy Chicken Jam and festival visit

About Roxy:
Roxy is a brand of Quiksilver, Inc. (NYSE:ZQK), the world's leading outdoor
sports lifestyle company, which designs, produces and distributes a
diversified mix of branded apparel, wintersports equipment, footwear,
accessories and related products.  The Company's apparel and footwear brands
represent a casual lifestyle for young-minded people that connect with its
boardriding culture and heritage.

The reputation of Quiksilver's brands is based on different outdoor sports.
The Company's Quiksilver, Roxy, DC and Hawk brands are synonymous with the
heritage and culture of surfing, skateboarding and snowboarding, and its
beach and water oriented swimwear brands include Raisins, Radio Fiji and
Leilani. The Company continues to make snowboarding equipment under its DC,
Roxy, Lib Technologies, Gnu and Bent Metal labels.

The Company's products are sold in over 90 countries in a wide range of
distribution, including surf shops, skate shops, snow shops, its proprietary
Boardriders Club shops and other company-owned retail stores, other
specialty stores and select department stores.  Quiksilver's corporate and
Americas' headquarters are in Huntington Beach, California, while its
European headquarters are in St. Jean de Luz, France, and its Asia/Pacific
headquarters are in Torquay, Australia.