Mark McMorris In Motion World Premiere Recap
Words: Jesse Fox
Photos: Alex Guiry
In Motion's inception came from Mark McMorris' drive to become a more complete snowboarder. The plan: ride backcountry with the best of them and cut down on the contest chaos.
On October 13th the In Motion world premiere brought masses to the upscale Imperial Theater located in the grimy downtown eastside of Vancouver, BC. It's McMorris' first full-length feature documenting what he does best, and it was obvious from the jump he had put in work to make this opportunity shine.
Snowboard premiers typically resemble the movie theater scene from Gremlins, hundreds of little shit-disturbers ransacking the place. McMorris and his sponsors don't roll like that; it was a civilized scene with a catered pre-party. Snowboard celebrity, cast, crew and community rallied around top-shelf bar and hi-grade tuna appies dished out in crispy cones of deep fried deliciousness. When snowboarding rolls on the wheels of a proper budget it brings some really nice things - so enjoy it when you can.
The not-so-subtle reminder that McMorris is bonafide chick-magnet was the overwhelming number of girls showing face at a snowboard event - this never happens. He's got fans that transcend 'boarding and as the crowd poured into the theater McMorris stopped for every photo-op, autograph and handshake sent his way. The man always handles his shit like a pro.
McMorris humbly took center stage and as he introduced the film he worked hard for he deflected praise to his sponsors, family, friends, and other riders in the film for making In Motion possible. He thanked everyone in the house for coming out "...On a Tuesday", and when the video lit up we were narrated though McMorris' season as he bounced from backcountry, to parks, to podiums — never taking his foot off the gas.
An opening Japan section had the crowd muttering echoes of, "we should go there." Leave it to Terje, Danny Davis and McMorris to make knee deep fresh and Japanese slack-country look like the only place anyone should ever ride a snowboard.
As spotlight shifts from film trips to contest wins the stage is shared with an A-list support cast. Mikey Rencz brings vertrain-like landings and trick selection, Mikkel Bang can do-no-wrong - everything he does is the best you've seen it done. Nicolas Müller is from another planet, in the best way possible. The hilarious slow and soothing lava of logic that flows in Nico's words is worth its weight in gold. And we get look at Mikey Ciccarelli; the Canadian come-up with style that reminds us the future is in good hands. There're plenty of other standouts and everyone comes though swinging.
McMorris talks about learning tricks on the fly at X-Games Big Air and racing out of the backcountry in Switzerland arriving at the European Open for a few practice laps before landing a second place finish. He makes everything look so calculated and so GD easy; you'd think filling a highlight reel of slams would be impossible. But the dude still battles tricks like the rest of the world, it's revealing to know even the boy-wonder pays the piper once and a while.
The highlight was watching McMorris stomp his way though the backcountry segments. Tackling varied terrain that would clobber most contest gymnasts.
Throughout the film despite all the fame and distractions in the life of McMorris you get an overwhelming sense that he's always been in it just to snowboard; ride what he wants, as much as he can. It's the same dream we all have (just on a level we'll never experience).
Credits rolled, product was tossed, DJ fired up Drake, and the night carried on – awesome times with good people. But the next morning there was snow in the forecast for the local mountains. Coincidence, right?
In Motion Tour Dates 2015
October 13th Vancouver Canada
Location Imperial 319 Main Street , Vancouver BC V6A 2S9
Doors open 8 p.m. Film at 9 p.m.
October 15th Red Bull TV 24 online release
October 16th Toronto Canada
Location: Queen Elizabeth Theatre190 Princes' Blvd, Toronto, ON M6K 3C3
Doors open 8 p.m. Film starts at 9 p.m.
October 17th Montreal Canada
Location: Theatre Fairmont 5240 Av Parc, Montreal, QC H2V 4G7
Doors open at 8 p.m. film at 9 p.m.
October 21st New York City
Location: Freehold 45 S 3rd ST, Brooklyn NY 11249
Doors open at 7 p.m. film 8 p.m.
October 22nd Grand Rapids, MI
Location: 3rd floor of B.O.B 20 monroe AVE NW, Grand Rapids, MI
Showing one at 615 p.m. and showing two at 715 p.m.
October: 24th Park City, Utah
Location Jupitor Bowl 1090 Center Dr, Parkcity, UT 84098
Tent village 6-7 p.m. Film 7 p.m.
October 27th iTunes release date
October 28th Newport Beach, CA
Location Lido Theater 3459 Via Lido, Newport Beach, CA 92663
Doors open 7 p.m. Film 7 p.m.
October 29th Denver, CO
Location Ogden theater 935 E Colfax Ave, Denver CO 80218
Film 8 p.m.