Intrawest Supports New Snow Monsters Film

Intrawest Corporation will grant the largest resort donation to date toward production of a children’s environmental education film, “The Snow Monsters Meet Mother Nature,” featuring Aretha Franklin as Mother Nature. The film is sponsored by the National Ski Areas Association, SnowSports Industries America, the United States Forest Service, and the National Brotherhood of Skiers.

“This is the largest single contribution we have received to date from a ski resort company, and it’s very much needed,” says Jack Turner, creator and producer of the Snow Monsters. “This educational project is funded entirely by industry contributions and other interested organizations.”

Ed Pitoniak, Senior Vice President of Resort Operations, says, “Intrawest has always promoted skiing and snowboarding as a fun and environmentally friendly way to enjoy the forests. Landing a superstar like Aretha Franklin to play the role of Mother Nature and tell our story is a real coup.”

“The Snow Monsters is a creative, grassroots project worthy of support,” Pitoniak added. “Regardless of how large or successful the major resort operators are, we can’t lose sight of the importance of small,independent programs that enrich the whole industry.”

“Intrawest’s contribution is a huge shot for us,” says Jack Turner.”The majority of resort support committed so far is from small and mid-sized ski areas. We really need the large companies to support the project as well. I hope the final list of movie credits includes all the resorts.”

“The Snow Monsters Meet Mother Nature” is the second in a series of children’s ski/snowboard films written and produced by former U.S. Ski Team member, Jack Turner (SIRDAR; Durango, CO). The Snow Monsters program also includes coloring books, posters, CDs, audiotapes and other materials designed for children age 12 and younger (see

Filming of “The Snow Monsters Meet Mother Nature” will be completed during the 1999-2000 ski season at more than twenty ski resorts. It will be ready for free distribution and broadcast to schools and other youth organizations by the following summer. All NSAA member resorts and SIA members will receive copies as well.

Intrawest owns ten mountain resorts including Whistler/Blackcomb, Panorama, Tremblant, Blue Mountain, Mont Ste. Marie, Stratton, Mountain Creek, Snowshoe, Mammoth and Copper.

For more information about the Snow Monsters program, contact:

Jack Turner; SIRDAR; 1832 Crestview Dr.; Durango, CO 81301 970-247-3435;