MOUNT HOTHAM, August 17, 2018 /PRNewswire/ — GoSnow, the leading mobile booking platform for winter sports activities, has announced a partnership with Hotham Alpine Resort. The partnership is among the first Aussie Ski Resorts to partner with US-based Australian-founded GoSnow, which is backed by 13 investors and already has partnerships in place with ski resorts in New Zealand and the United States.

The category exclusive partnership will include booking Hotham's world class ski and snowboard instructors instantly via GoSnow's mobile bookings platform, as well as digital co-marketing including social media campaigns and promotions.

“Consumers a lot of the time don't participate in snowsports because it's too hard to organise. GoSnow removes barriers to entry of participation and makes it easy for consumers to engage with and book Ski Resort experiences at their favorite resorts around the world “, says GoSnow's Co-Founder Sean Bellerby. “As an Australian founded company we are honored to partner with such a market leading, forward thinking, and innovative resort like Hotham".

"We're really pleased to be supporting an innovative Australian startup that is making it easier for people to participate in snowsports around the world" says Belinda Trembath, General Manager, Mount Hotham Skiing Company. "GoSnow makes it easy for our guests to book private lessons and choose which instructors to spend their time and money with."

Hotham recently enhanced its digital user experience to make it easy for guests to book group lessons and buy lift passes on its website as well as signed up with GoSnow to make it easy for guests to instantly book private lessons. GoSnow is a growth partner for the ski industry and an additional sales channel for its ski resort partners. Hotham has the most qualified snowsports school in the world, and its world class resorts attracts guests from around the globe. The GoSnow mobile delivered bookings platform is also socially engaging allows guests to connect with each other aiming to remove all barriers of participation to snow sports.

Across the board, activity bookings are becoming increasingly last-minute and today's consumers expect to book instantly using their phone. Consumers are used to shopping and booking on-demand and already do this frequently to book dining and travel reservations, exercise classes, and transportation.

About GoSnow

GoSnow is the leading winter snowsports on demand platform aiming to connect 120 Million skiers and snowboarders to ski resorts and their events, instructors, and employees. The GoSnow Community currently encompasses 120 resorts, 16 countries, and 75,000 ski and snowboard community members. GoSnow is free and available on iOS, Android, mobile website, and desktop.

About Mount Hotham Skiing Company

Mount Hotham Skiing Company Pty Ltd operates Victoria's highest Alpine Resort. Known for offering amongst the deepest snow terrain in Australia, Mt Hotham Alpine Resort offers 320 hectares of in-bound skiing as well as side and back country access. Suitable for all abilities, Mt Hotham Alpine Resort boasts beginner (20%) along with intermediate (40%) and advanced (40%) terrain runs. The Alpine Resort operates 106 snowmaking guns to support natural conditions and ensures terrain remains open well into spring.

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