First Friday 50 is a monthly release and will be available worldwide, exclusively for Giro fans on Facebook.
The monthly release of limited-edition products, available exclusively for their fans on Facebook. The First Friday 50 program provides Giro fans a chance to buy limited-edition products directly from Giro. The items will be available on the First Friday of each month, with 50 pieces of each exclusive design available through the Giro Sport Design page on Facebook on a first-come, first-served basis.
A new item will be launched on the first Friday each month and sold on a first-come, first-served basis and available to riders worldwide.
When these items are sold out, they're gone for good.