TWPR - Giro&HCSC - June14

(June 19; Santa Cruz, California) Giro Sport Design, the industry leader in progressive snow helmet and optics technologies, has announced a summer camp sponsorship partnership with High Cascade Snowboard Camp as a helmet partner for their 2014 sessions.


"High Cascade Snowboard Camp defines progression in freestyle snowboarding, is the off-season training grounds of our top team athletes, and showcases the capabilities of Giro's products," said Brendan Murphey, Giro Brand Manager. "High Cascade is the best snowboarding terrain park in North America and the summer hotbed of freestyle snowboarding progression. High Cascade Snowboard Camp embodies the same passion for progression and evolution of sport as we do at Giro. We are beyond excited to partner with the camp to help cultivate the next generation of freestyle riders."


Terrain parks and summer freestyle camps like High Cascade Snowboard Camp is where Giro staff and team riders test and develop new products like the Combyn, the flagship Soft Shell helmet inspired by park and pipe riding where repeated impacts are the inevitable price of progression, and the Blok goggle, a versatile goggle designed with team rider input which blends superior EXV technology and function with classic style. The High Cascade Snowboard Camp relationship brings Giro together with organizations committed to progressing freestyle snowboarding. Camp attendees will see an increased Giro brand presence on campers, camp staff and coaches in Giro products like the Combyn helmet and Blok goggle, during special events, as well as in marketing collateral and social media.


"Giro has done a great job with its product, people and brand. They began with solid product then got a killer team in place to go tell the world." said Kevin English, HCSC President and Executive Director. "Above all, we respect the ethics of the brand. Giro supports athletes throughout injury cycles and are just plain good human beings. HCSC's mission is 'Life Improvement through Snowboarding' so it's clear that our and Giro's values are aligned."


High Cascade Snowboard Camp plans to have six camp sessions over the summer months beginning on June 16, 2014 through August 12, 2014. Giro athletes Bryan Fox and Curtis Ciszek will be on hand for Signature Session™ #3 from July 6 to 13, 2014. Signature Session™ #3 will also play host to the Rat Race (presented by Drink Water) on Saturday, July 12th with all proceeds being donated to


Giro Sport Design: Founded in Santa Cruz, California in 1985, Giro Sport Design develops new ideas to enhance the ride. Since creating the first lightweight, high-performance helmets for cycling and snowsports, we have maintained a strong focus on products that enhance the feeling of freedom and independence that riding brings to life. As the leader in the design, fit and engineering of products that complement the body, Giro is the first choice of riders worldwide.


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