For Right or Wrong Premiere in AUS

Sydney, NSW (15th May, 2007) – Expression Sports Australia, the Australian distributor of Burton Snowboards present the Australian premiere of the latest Burton movie, For Right or Wrong with two screenings, May 31st in Melbourne and June 13th in Sydney.

Produced by Burton Snowboards in association with Mandalay Entertainment, For Right or Wrong takes an inside look at what it’s like to snowboard for a living and provides action and documentary footage about professional snowboarders’ lives both on and off the hill. The movie carves out individual story lines that focus on the different facets of professional snowboarding including the urban snowboard scene, the competitive snowboard lifestyle and a riding trip to Russia with Burton founder, Jake Burton, his oldest son George and select Burton team riders.

“When we set out to create For Right or Wrong our vision was to showcase the variety in snowboarders’ personalities, their riding styles and the terrain they ride -- all from an insider’s viewpoint says Jake Burton, Founder and Chairman of Burton Snowboards, “providing a perspective on our sport that has never been seen before.

Shaun White, Keir Dillon, Kelly Clark, Jake Burton Carpenter, George Carpenter, Carrier-Potcheton,, Terje Haakonsen, Dave Downing, Mads Jonsson, Jeremy Jones and Nicolas Muller all star in the movie which was filmed in Japan, New Zealand, Italy, Norway, Russia, California, Utah, Oregan, Colorado, New Jersey, Vermont, Minnesota and Alaska.

“For Right or Wrong takes a look at the different aspects of snowboarding says Burton Global team rider Jeremy Jones, “there’s great action and even better dialog; this film will crack you up.

It’s more than your typical snowboarding movie; it’s a real insight into what it’s like to live the life of a snowboard pro”, says Brand Manager for Burton in Australia, Shane Carter, “the premieres are a great opportunity for anyone who loves snowboarding to get together and get stoked for the upcoming snow season”.

The movie will premiere in Melbourne at the Village Jam Factory Cinemas in South Yarra on Thursday May 31st at 8.00pm and in Sydney at Greater Union Cinema’s in Bondi Junction on Wednesday June 13th at 7.30pm. Entry is free. Tickets are available from all NSW and VIC Burton dealers or simply RSVP to

For additional information, visit

About Burton Snowboards

In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn. Since then, Burton has fuelled the growth of snowboarding worldwide through its groundbreaking product lines, its grassroots efforts to get the sport accepted at resorts and its team of top snowboarders. In 1996, Burton began growing its family of brands to include board sports equipment and apparel brands. Privately held and owned by Jake, Burton’s headquarters are in Burlington, Vermont with international offices in Innsbruck, Austria and Tokyo, Japan. For more information, visit