Eighty-Nine percent Of The Snow Sports Industry’s Buying Power At Vegas ’99s.

McLEAN, VA (March 16, 1999) – Show-producer SnowSports IndustriesAmerica announced today that the Buying Power Index (BPI) of The VegasShow ’99 reached 89 percent, up 3 percent from last year.

“It was the best show SIA had,” said Bernie Davis, assistant to the president of Princeton Sports, based in Baltimore, MD. “We accomplished most of what we wanted to at the show.”

According to SIA president David Ingemie this year’s Vegas Show proved to be an efficient order-writing show. “I was stopped on the floor many times by exhibitors and retailers telling me that this year’s show went smoothly and they got a lot of business done. The 89 percent BPI supports those comments from the floor.”

The Buying Power Index (BPI) represents the purchasing power of retailers at any given trade show. For example, if a trade show reports a 50 percent BPI, that means that all retailers present at that show represent 50 percent of retail dollars spent for products throughout the season.

“While it’s been a crazy year for the industry,” said Bob Olson, president of Viking Ski Shop in Chicago, Ill, “I still believe it’s a great tool in helping people buy.” For apparel manufacturers and buyers, “it’s where clothing comes alive,” he further stated.

Arbor Snowboards’ Vice President Chris Jensen noted that this year’s show went well for them and that “responses were really good.” He also mentioned that their California-based company picked up a rather large new account. “It’s definitely worth being there,” he added.

Overall attendance for Vegas ’99 topped 22,000. A breakdown of attendance figures will be available in a forthcoming release.

SnowSports Industries America (SIA) is the national, nonprofit, member-owned trade association of more than 800 competing snow sports product manufacturers, suppliers and distributors working together to promote and develop the snow sports industry. SIA produces the Vegas Show, the largest order-writing trade show and gathering place for the entire snow sports industry. Proceeds from the Vegas Show fund market development programs for all snow sport disciplines. SIA also annually produces more than a dozen industry research studies. For more information, check out www.snowlink.com or the SIA Fax-On-Demand service, (800) 730-3636.