Dragon Proudly Announces Lumalens® Expansion

The light filtering and optimized lens technology expands to every lens, every color.

San Clemente, CA (September 18, 2017) —Dragon is proud to announce the expansion of its
Lumalens® proprietary color optimized technology into the entire line of goggles and into a
considerable spectrum of colors. Starting Fall 2017, 11 distinct lenses will utilize Lumalens®
technology, spanning every model from the premium X2 to the youth Lil D goggle.

The expanded Lumalens® line covers an expansive VLT range of 10-percent to 80-precent, and is
available throughout 11 unique colored tints. Despite the increased utilization of Lumalens®
technology, there is no price increase to consumers, delivering the highest quality and superior
performing lenses for the same price as prior seasons.

Dragon's Lumalens® technology has been engineered to filter and optimize incoming light waves,
providing all-day comfort for your eyes and consistently crisp, clear optics. Each Lumalens® tint is
specifically tuned for its environment thereby delivering superior color recognition, increased contrast
and clarity, enhanced depth perception—and by filtering out light waves attributed to haze and
glare—reduced eye fatigue.

In addition to Lumalens® filtering technology, Dragon's snow goggle products lead the market in
innovation with features such as: Patented Frameless design, Swiftlock quick lens changing system,
armored venting, 100-percent UV protection, 200-percent stronger Super Anti-Fog coating, and
universal helmet compatibility.

Look for Dragon's Lumalens® products at retailers now. For more information on Dragon's premium
family of snow products and more, visit dragonalliance.com.

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About Dragon Alliance
Based in San Clemente, CA, Dragon is an internationally recognized, leading performance eyewear
brand for those seeking expert craftsmanship, high-level performance and innovative design. Since
1993, our world class collection of athletes and ambassadors helped pioneer and inspire our wide
range of products, while our heritage from surf and snow culture illustrates our ongoing celebration of
an active, impassioned lifestyle. By focusing on technical breakthroughs and progressively designed
products, Dragon has fast become a worldwide leader in premium eyewear offerings.

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