Burlington, VT (October 24, 2018) – Today, Burton officially announced that current President John Lacy will now share the CEO role with Burton Co-Owner and current CEO Donna Carpenter. The new Co-CEO structure is a natural evolution for Donna and John who have run Burton in partnership for nearly three years.
"Jake and I have worked with John for over 20 years, and we trust him to take on more responsibility for running Burton day-to-day," said Donna Carpenter, Co-CEO of Burton Snowboards. "In the three years John has been President, he's made a big impact on our business, brand and company culture. The timing for this new leadership structure is also ideal as Jake and I will live in Europe next year to focus on our European business, which I helped establish over 30 years ago. With John proving to be a strong leader of Burton overall, I can focus even more on the areas where I contribute the most value."
Now that Donna and John are sharing the CEO role, they will continue to work closely together to lead Burton. They have also identified individual areas of focus and a division of duties. Donna will continue to be deeply involved in the women's market, customer insights and purpose-led marketing as well as initiatives surrounding Burton's impact on the sport, the industry and the planet. With Europe as her home base this winter, Donna will also spend time gathering insights about all of Burton's markets in the region. As Co-CEO, John will work with the executive team to develop and execute the company's strategic priorities. He will also continue to oversee the day-to-day operations of Burton, including product, marketing, operations, finance and international divisions.
During his nearly three-year tenure as Burton's President, John has proven he is prepared to step up to a shared CEO role. He positioned the company for financial success by navigating Burton through an extremely challenging retail landscape and increasing efforts around direct-to-consumer opportunities. Donna and John have also proven to be strong leadership partners, overseeing a very successful year for Burton with the company paying out 100% of its profit-sharing bonus and achieving its leanest inventory position in over a decade.
"To share the CEO role with Donna is a huge honor," said John Lacy. "As co-leader of the company that she and Jake founded, my number one goal is respecting the heritage, sport and brand they've built over the past 40-plus years while positioning Burton for success for the next 40 years and beyond."
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn and has dedicated his life to snowboarding ever since. Burton has played a pivotal role in growing snowboarding from a backyard hobby to a world-class sport by creating groundbreaking products, supporting a team of top snowboarders and pushing resorts to allow snowboarding. Today, Burton designs and manufactures industry-leading products for snowboarding and the snowboard lifestyle, including snowboards, boots, bindings, outerwear and layering as well as year-round apparel, packs/bags and accessories. Privately held and owned by Jake and his wife, Burton Co-CEO Donna Carpenter, Burton's headquarters are in Burlington, Vermont with offices in Austria, Japan, Australia, Canada and China. For more information on Burton, head to www.burton.com and follow our line at facebook.com/burtonsnowboards, twitter.com/burtonsnowboard and @burtonsnowboards on Instagram.