DCP Joins The North Face Athlete Team
The North Face continues its big mountain legend, welcoming one of the world's best riders to its team.
Photo: The North Face rider DCP (c) The North Face
SAN LEANDRO, California -- January 7, 2009 -- The North Face, the world's premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, today announced snowboarder David Carrier-Porcheron, commonly known as DCP, has joined its athlete team. The North Face has a team of more than 60 professional global athletes which includes snowboarders, skiers, rock climbers, mountaineers, and endurance runners.
"DCP embodies the passion of The North Face," said Aaron Carpenter, Vice President of Marketing for The North Face. "Not only does he inspire others to explore, he is paving the way for future generations. He pushes the envelope with his riding style, and remains rooted to his outdoor and environmental passions."
DCP has been snowboarding for more than 18 years. He has starred in films by Kingpin, Treetop, The Gathering Collective and Mack Dawg Productions. In addition DCP has been featured on the Weather Channel's popular show, "Epic Conditions." Though filming is his primary focus, DCP still enjoys competition. He took third place in the 2008 Quicksilver Natural Selection: All Mountain Invitational at Jackson Hole.
A world-renowned rider, DCP has an arsenal of freestyle skills that he currently brings with him into the backcountry, where he spends most of his snowboard season.
"Change is good and very exciting," said DCP. "It is a perfect alignment to work with a company that focuses its products on what snowboard athletes need and demand. I will be working alongside The North Face's RD&D teams to help develop and create advanced products and collections."
Canadian-born DCP splits his time between Squamish, British Columbia, Vail, Colorado, and Costa Rica, with his wife and daughter. An avid surfer, with the 2008 Quebec Open title (surfing) under his belt, DCP also skateboards and mountain bikes. Inspired by deep powder, big cliffs and bluebird powder days with the backcountry to himself, he takes his love of snow and outdoors and translates his passion to the environment. Committed to preserving the places he, his friends and family enjoy, DCP works to plant trees and off-set carbon footprints.
"The North Face athlete team as a whole is beyond inspiring," said DCP. "I'm stoked to start the next chapter alongside these legendary athletes."
For 40 years The North Face has teamed up with the world’s finest mountaineers, alpinists, climbers, skiers, snowboarders and endurance adventurers who have defined the limits of what is humanly possible. The North Face Athlete team works closely with Research, Design & Development, creating innovative designs that push new technologies and inspire cutting-edge products.
For more information on The North Face rider DCP, and The North Face athlete team, check out www.thenorthface.com
About The North Face®
The North Face, a division of VF Outdoor, Inc., was founded in 1968. Headquartered in San Leandro, California, the company offers the most technically advanced products in the market to accomplished climbers, mountaineers, snowsport athletes, endurance athletes, and explorers. The company’s products are sold in specialty mountaineering, backpacking, running, and snowsport retailers, premium-sporting goods retailers and major outdoor specialty retail chains.