Fusing Form and Function from Snowboarding, Skateboarding and Surfing
HOOD RIVER, Oregon (Winter 2017/18) – Dakine rider, Wolle Nyvelt, designed and built the first powsurf Aesmo noboards in a garage with little more than a sander, two hands, and a radical idea free of any notion of how a board should look or ride. A decade later, Aesmo has evolved to bring together technology, art, and fun in a completely new way of riding the mountain. Fusing elements and style from snowboarding, surfing and skateboarding, the binding-less boards draw inspiration from the basic principles of each.
With a heritage immersed in surf, snow and skate, Dakine collaborated with Wolle to create a collection of products that celebrates his dedication to craftsmanship, standing sideways, and building products that help make the most unexpected days the best days.
This versatile pack collection includes the Aesmo Trek II 26L Pack (MSRP $75) for seeking the perfect skate spot, the surf-inspired Aesmo Section Wet/Dry 28L Pack (MSRP $65) and the Aesmo Mission 25L Pack (MSRP $80) that supports both backcountry missions and urban adventures. Each pack is constructed using a 305 denier Cordura® HP coated ripstop for exceptional durability and resistance to tears, scuffs and abrasions.
An assortment of Aesmo x Dakine branded tees will also accompany the series.
The Aesmo Collection will be available June 2017 at specialty retailers and online at dakine.com.
Founded in Hawaii in 1979 and located at the base of Mt. Hood in Hood River, Oregon, Dakine builds backpacks, travel bags, accessories, outerwear and clothing for people who surf, snowboard, skateboard, mountain bike, ski, windsurf, kiteboard and travel. For more information, visit www.dakine.com.
Media Contact: Kate Gaeir / Akimbo Communications, email@example.com, (206) 334-0863