Dakine Promotes Jussi Tarvainen to the Professional Team

(Hood River, Oregon) December 15, 2004 — DAKINE is proud to announce the promotion of 22-year old Finnish rider Jussi Tarvainen to its International Snowboard Team. Tarvainen has been riding for the DAKINE amateur team since he was 18 and has since established himself as one of the preeminent freestyle chargers on the slopes today.

To witness firsthand just how much Jussi has progressed, check out his most recent segment in the new Neoproto film Everyday Something. In addition to his impressive film segment, Jussi has backed it up with plenty of editorial coverage as well. In the November issue of Snowboarder Magazine, Jussi has a two-page “On Deck feature that showcases a prime example of his well-diversified bag of tricks. On top of that, Jussi was given a two-page spread in the November issue of TransWorld SNOWboarding where he was shown throwing down a super stylish backside 180 in the “Neoproto: Senior Pictures article. Meanwhile, over on the other side of the pond, Jussi has been racking up coverage including the cover of Finnish magazine Slammer as well as a feature in the “So Hot Right Now section of MethodMag.

“For the last four years, I’ve been rocking DAKINE’s awesome backpacks, gloves and accessories everywhere from the backcountry, to icy Finnish snowboard parks, to the streets of Finland where the polar bears roam, said Jussi. “Getting lifted to the international team is super big for me. I can’t wait to jump back into my neon gloves and kick it on the snow again.

Jussi’s on the move, so keep your eyes peeled for him throughout the 2005 season. Jussi will be shooting with Absinthe Films as well as working on upcoming editorials for Onboard, MethodMag and Whitelines magazines.

Not only is the Trulli Clan member amazing on the snow, but off the snow, he’s also an extremely talented graphic designer. Check out his artwork at www.jussitarvainen.com. In addition to DAKINE, Jussi’s sponsors include Rome, Helly Hansen, Oakley, Shelter, ThirtyTwo/Etnies, TrulliClan.com, Active and Nixon.

Backed by a pro team roster that includes some of the world’s top action sports athletes, DAKINE has been an industry leader in action sports accessories for over a quarter of a century. Founded in Hawaii and based in Hood River, Oregon, DAKINE offers a complete range of innovative products, including sport-specific to street-savvy backpacks, bags, travel gear and accessories.