Committing To Rehab?

Lake Forest, CA—Through the Adopt-A-Highway program, ThirtyTwo has committed to rehab a two-mile section of Highway 395 between its Southern California headquarters and Mammoth Mountain.  Litter on the adopted stretch, which falls between mile marker 41 and 42, will be picked up on a regular basis. The brand’s first clean-up day will be tomorrow, November 8, on the way up to opening day at Mammoth Mountain.   

“As a brand based on enjoying the snow, ThirtyTwo is committed to taking steps to give back to the environment, said Brian Cook, ThirtyTwo brand marketing manager.  “Highway 395 is the road we take to Mammoth, and this year the ThirtyTwo crew decided it was time to rehab it by keeping it clean.  This is just one of many steps ThirtyTwo is going to take to give back.   

Since the Adopt-A-Highway program began in 1989, more than 120,000 Californians have done their part to keep over 15,000 shoulder-miles of roadside clean.  In addition to the aesthetic benefits of cleaner and more beautiful roadsides, litter removal helps to prevent potential pollutants from entering California’s waterways.   

About ThirtyTwo:

Since 1995, ThirtyTwo has been pushing snowboard footwear technology to the next level. With the passionate ThirtyTwo team leading the way in product development, there is a perfect ThirtyTwo boot for all types of terrain, from city handrails to powder days in the backcountry.  Rider owned and rider driven since day one, ThirtyTwo provides the most authentic high-quality, lightweight, 100% heat moldable boots on the market. For additional information, visit .