The Apparel Pioneers of the Women’s Snowboard Movement, Cold As Ice, Inc., invites all to visit their new home online. Though the apparel has been turning heads since 1993, has been the virtual home to female riders seeking an innovative alternative to the norm since 1998. has taken on many looks over the years, yet the vision behind the site remains true to its roots. “Providing a home for female riders and promoting a positive self-image has always been the foundation of our site”, states CEO & Designer, Darcy Lee Post. Strong advocates of women’s issues, supports and offers links to Planned Parenthood, Boarding for Breast Cancer, The Breast Cancer Foundation, Girls Inc., among other women’s specific sites. In addition, offers women, worldwide, to represent what they stand for, believe in, or hold true to their hearts by providing an outlet to vent in the “Take A Stand” section. also provides a look into the lives of their team riders, in the “Rider Profiles” section, citing what they stand for and why they are hooked on snowboarding. To ensure that no one is left out this season, the site also contains an enormous events calendar so there will be no excuse for not being seen or heard. To bring out the inner artist, also boasts a monthly design contest where participants can design and win outwear from the 2002/2003 apparel and accessories line.

Once again pushing the fashion and function envelope, Cold As Ice, Inc., products enforce the notion that “you don’t have to look like a guy to ride better than one”. With just a click, one’s eyes are tantalized with the 2001/2002 lines. With the ability to purchase the full line of accessories and cosmetics online there is no excuse for looking un-fresh on the slopes this season. If you are looking for head-to-toe gear, check out the “Store Locator” section to find stores that carry Cold As Ice apparel.

For more information contact: Krista Washburn:, 949.642.6790