Burlington, VT and New York, NY- November 1, 2007 – Burton Snowboards and Kidrobot today unveiled their limited-edition collaborative snowboard, the Burton Kidrobot Custom Plus. The inaugural collaboration between the companies has been over a year in the making and involved collaboration among multiple artists and snowboard designers.
Based on the platform of a Burton Custom 158cm snowboard, the Burton Kidrobot Custom Plus began as a blank canvas for Kidrobot founder Paul Budnitz to play with. The result is a whimsical and colorful board with a topsheet graphic that features Kidrobot’s iconic “Kidrobot head” character and a base graphic that depicts a collage of well-known Kidrobot characters including the Dunny, Smoking Labbit and Icebot. Artists whose characters appear on the board include Paul Budnitz, Frank Kozik, Dalek, Tilt, Sket One and more.
The Burton Kidrobot Custom Plus marks the first time Kidrobot has collaborated on a snowboard. Paul Budnitz had this to say about the organic process with which Burton and Kidrobot joined forces, “Greg Dacyshyn, Burton SVP and Creative Director, and I are fans of each other’s work. When we met, we totally hit it off. A collaboration was necessary – it wasn’t even a question.”
Likewise, Greg Dacyshyn was equally stoked on the project, “I have always been a toy collector...you’re never too big to play with toys. I really love what Kidrobot does. They have an amazing design sensibility, and it really works well with what we do here at Burton. I look forward to working on more projects with them in the future.”
The Burton Kidrobot Custom Plus is being produced in super limited quantities and will be available at Burton and Kidrobot flagship stores and at very select snowboard retailers. Please stay tuned for additional Burton and Kidrobot limited edition product in the very near future. For more information please go to www.burton.com or www.kidrobot.com.