Burton brings new Riglet Park to Jay Peak, Vermont





JAY, VT. (Jan.16, 2013) Burton Snowboards, together with Jay Peak Resort, today celebrated the grand opening of a new youth-focused snowboarding park, the Burton Playtime Riglet Park, designed specifically for children as young as three-years-old to learn how to snowboard. The Burton Playtime Riglet Park, situated amidst Jay Peak Resort's New Mountain Learning Center in northern Vt., features fun, interactive stations themed to Disney·Pixar's Toy Story. Kids will have the chance to learn balance, weight transfer, edging and freestyle basics by maneuvering over, under, around and through sculpted terrain and a cast of kid-sized, wood carvings of treasured Toy Story characters including Woody, Buzz, Rex, Jesse, the little green army men and the aliens.


Products from Burton's Disney·Pixar Toy Story collection will be available for purchase at Jay Peak Resort including youth-sized Burton Chopper boards featuring different original graphics from the beloved movie. Little ones can rock Toy Story characters on their outerwear and layering pieces with the Boy's Minishred Fray Jacket, the Girl's Charm Snowboard Jacket, the Minishred Bib Pants and the Minishred top and pant first layer.


"Burton is stoked to partner with Jay Peak to bring Disney·Pixar Toy Story-themed elements and products to our newest Burton Riglet Park," said Jeff Boliba, VP of Global Resorts, Burton Snowboards. "The park will add a new level of entertainment to snowboarding by immersing budding snowboarders into the world of Disney·Pixar's Toy Story, where fun and adventure is the name of the game. It's a must-see destination for families and kids who want to learn how to snowboard this winter."


The park features four unique on-snow components inspired by Toy Story including:


  • The Claw Zone: In their first stop, kids will enter the claw where they will learn the basics of balance and weight shifting with an eased stop and return provided by rollers and a return wall.
  • The Imagination Station: The second station features a limbo stick for flexing and extending, a teeter totter and an ollie toy to help kids perform their first ollie on a snowboard.
  • Rex's Rodeo: In the third stop on the tour, kids will get a chance to take a break from their boards and hang out on a Rex-themed playground with a fun area to practice dropping in.
  • The Star Command Zone: The highlight and final stop in the park allows kids to take their riding to the next level by learning direction change, edge control and beginner turns with mini bank features.




Kids will also be provided with Riglet Learning vests that showcase Buzz Lightyear and an alien and have a special fabric handle on the back that allows teachers to help guide and control students.


"Showing people the thrill of sliding on snow is the key to the longevity of our sport," said Craig Cimmons, Jay Peak's Director of Mountain Adventure. "By partnering with Burton and creating a Disney·Pixar Toy Story-themed experience, we're able to introduce a new generation of snow lovers to all of the excitement snowboarding has to offer."


A full-day experience at the park includes Burton LTR gear rental, lunch and plenty of time to ride in the Toy Story themed on-snow stations for $99/day. Upon completion of the program each participant will receive a certificate and become an official Space Ranger.


About Disney Consumer Products
Disney Consumer Products (DCP), the world’s largest licensor, is the business segment of The Walt Disney Company (NYSE:DIS) and its affiliates that extends the Disney and Marvel brands to merchandise ranging from apparel, toys, home décor and books to food and beverages, stationery, electronics and fine art. DCP develops Disney entertainment franchises into 365 day-a-year product opportunities at retailers worldwide. DCP is comprised of three businesses: Licensing, Publishing and Disney Store. The Licensing business is aligned around six strategic brand priorities: Disney Classic Characters & Disney Moms and Babies, Disney Media Networks & Games, Disney & Pixar Animation Studios, Disney Princess & Disney Fairies, Disney Live Action Film, and Marvel. Disney Publishing Worldwide (DPW) is the world’s largest publisher of children’s books, magazines, and digital products. Disney English is DPW’s English language learning business, which includes over 35 Disney English learning centers across China and a supplemental learning book program. DPW’s growing library of digital products includes best-selling eBook titles and original apps. The Disney Store retail chain operates across North America, Europe, and Japan with more than 350 stores worldwide. Disney Store carries high-quality products, including exclusive merchandise tied to key Disney and Marvel entertainment offerings. www.DisneyStore.com and www.DisneyStore.co.uk are Disney’s official online shopping portals. For more information, please visit Disney Consumer Products or follow us at www.YouTube.com/DisneyLiving, www.Facebook.com/DisneyLiving and www.Twitter.com/DisneyLiving.



About Jay Peak

Jay Peak is a four season resort in Northern Vermont, close to Canada and Burlington, and far from anything resembling ordinary. Featuring a year-round indoor waterpark, ice arena, championship golf course and, of course, the East’s best skiing and snowboarding, Jay offers a mountain getaway for everyone.


About Burton

In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn and has dedicated his life to snowboarding ever since. Burton has played a pivotal role in growing snowboarding from a backyard hobby to a world-class sport by creating groundbreaking products, supporting a team of top snowboarders and pushing resorts to allow snowboarding. Today, Burton designs and manufactures industry-leading products for snowboarding and the snowboard lifestyle, including snowboards, boots, bindings, outerwear and layering as well as year-round apparel, packs/bags and accessories. Privately held and owned by Jake and his wife, Burton President Donna Carpenter, Burton's headquarters are in Burlington, Vermont with offices in Austria, Japan, Australia and California. For more information, visit www.burton.com.


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