Benji Ritchie signs with Shred and Slytech
Shred and Slytech are pumped to add snowboard phenom, Benji Ritchie, to the family. A true innovator and veteran of the snowboard world, Benji perfected his style growing up in Mt. Tremblant, Quebec and has grown into one of the most respected athletes in the sport. Benji is relentless in his desire to continuously push the boundaries of possibility: going bigger, sending it harder, and demanding more from his products.
"I'm excited to team up with SHRED and SLYTECH. The SHRED goggles and helmets are looking awesome and the protection gear from SLYTECH is technical, and surprisingly light," said Ritchie. "I am lucky to snowboard on some of the best terrain year after year, but it also comes with risks and hazards that you can't always see or predict. Body protection such as the SLYTECH Back Protector is something that can save athletes from some serious injuries without jeopardizing riding comfort. I’m really looking forward to testing and developing products for both brands that will help snowboarders elevate their skills while being safe.”
Co-founder, Ted Ligety, added, "Benji is the newest addition from the YES. Snowboard family, and we're psyched to further our relationship with a group of the best snowboarders in the world. We all share the same passion for the mountain, and hopefully we'll get to share some pow."