ASR September First Choice for Footwear Debuts

Never seen before lines of footwear are marching through ASR Trade Expo this September 9th-11th in San Diego. ASR is known as the place to spot new trends and to get a first glance at the next big brands. Highly anticipated footwear lines from established and emerging brands are launching into the US market with ASR as their platform for success. During the three-day ASR September show, retailers large and small will be exposed to over 75 brands of sandals, sneakers, dress shoes and boots.

A third of all sales in the $5.2 billion skateboarding market and $3.4 billion wave riding industry can be traced back to purchases of sneakers and sandals.* “Footwear is a significant part of our industry. The variety, quantity and innovation of footwear on ASR’s floor reflects that importance,” says Kevin Flanagan, ASR Show Director.

Adding to the over $1.6 billion dollar skate shoe segment, are new lines from Element, Nike, Vox, and Draven. NKE 6.0, designed for a slightly younger athlete who does a number of action sports, has chosen ASR for its first appearance. “ASR brings together the perfect cross section of specialty retailers,” explains Kevin Imamura, Director of Communications at Nike Skateboarding. “Of all the venues it is the very best mix for NKE 6.0’s public debut.”

Vox, a new skateboard shoe company started by industry veterans, has been building a team and is ready to launch the brand at ASR. Ed Dominick, VP of Marketing from Vox, is looking forward to seeing their “worldwide distributors and major domestic accounts, all of which attend ASR.” For shoes with an edge, check out a new line of punk and rock inspired sneakers from Draven. Also on the skate side, anticipation has been building for the debut of footwear from established skate leader Element. A chance at a first glance can only be had in September at ASR.

Billabong will be offering a first look at Kustom, its footwear line being carried over from Australia. Described as ‘purpose built footwear’ the line includes a full range of kicks with a beach lifestyle influence. Also making the trip from down under is Water Cooled Surf Co. It has been making fashionable, beach inspired sandals, shoes and sneaks in Australia for years and is launching them stateside, starting at ASR.

“We are honored that established brands who have relied on ASR to grow their business, continue to look to ASR as a strong venue to launch new initiatives and that emerging brands look to us as their springboard,” says Kevin Flanagan, ASR Show Director. With over 7000 of the world’s biggest buyers, 500 members of the media and all the industry leaders, there is nowhere like ASR to make a first splash.

Action sports athletes and enthusiasts who enjoy playing golf but are still looking to appropriately reflect their style on the course, can check out the line from Radioactive Golf Footwear as it makes its ASR debut. “ASR provides the single most important avenue for connecting with our target audience – the non-traditional, board sports driven, casual golfer,” says Rick Hennessey from Radioactive Golf Footwear.

To see some of these shoes in action, check out the éS Game of Skate finals at ASR on Saturday. This is the only place to see 50 of skate’s hottest pros, such as Eric Koston and Paul Rodriguez, go trick to trick for a chance at $10,000 and serious bragging rights.

For a full view of footwear brands at ASR, go to and check out the exhibitor list.


ASR, a division of VNU Expositions, is a full service tradeshow whose goal is to create, market and produce high quality tradeshows and educational conferences. ASR is the leading action sports industry trade event, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of surf, skate, snow, swim, style, moto and youth culture. Now in its 24th successful year, ASR gathers over 500 action sports brands andd approximately 7,000 retail buyers and decision makers three times a year, with Spring and Summer season shows in San Diego and ASR Fall in Huntington Beach.

*Board-Trac 2004 Skateboarding and Waveriding Reports