Today anon. is proud to unveil the brand's most diversified product offering to date, which includes a progressive line of goggles, an inaugural collection of high-performance helmets and premium beanies. In addition, anon. is also excited to reveal a completely new website that showcases innovative digital tools for riders to have an in-depth experience with the product line.

Inspired by the demands of the most elite riders in the world, the 2014 collection features progressive product designs, which deliver an unparalleled riding experience – all while giving riders the ability to make their own style statement. For 2014, Magna Tech<>, the fastest goggle lens swapping solution in winter sports, evolves to include the M1's<> pull, switch, snap system, as well as the new M2's<> stealth frameless design featuring an effortless self-aligning lens for pinnacle performance in high-speed change outs.

Since 2001, anon. has set the industry benchmark in goggle fashion, and this year, the tradition extends into high-performance helmets and a premium beanie offering. The first-ever helmet line from anon. introduces the most advanced technologies in the game – a BOA®-powered fit system that provides the ultimate in customizable comfort, plus compatibility with the exclusive and co-designed ASFX audio solution from Skullcandy. Utilizing high-end styles, anon.'s A2 collection<> takes integration to an all-new level by pairing together optimal style, fit and airflow, such as the Nelson and M2 in Legion<>. And finally, anon. now offers a complete assortment of beanies for great street style and on-hill functionality. Look for the Sampson in Charcoal<> and the Oakledge in Trullo<>.

All the 2014 gear can be found at the completely redesigned<>. Utilizing a responsive design that automatically optimizes itself for any device, the new website looks exceptional, regardless of whether it's viewed on a desktop, tablet, or smart-phone. A key feature is the new Style Dial app, which allows viewers to see how over 4,000 helmet and goggle colorway combinations lock up with one another. Finally, the Team Journal experience has evolved so it now pulls rider images from the anon. iPhone app<> directly to a live feed on the homepage.

To check out the 2014 gear, keep up with the team, and download the new anon. iPhone app, head to<>. And to stay up on all the latest news from anon., follow,, and anon_optics on Instagram.

Founded by Burton Snowboards in 2001, anon. provides a full offering of goggles for optimal vision in every winter weather condition, in addition to high-performance helmets and premium beanies. From progressive design concepts to technical executions, anon. ensures that every product meets the demands of the top snowboarders in the world while delivering an unparalleled riding experience and style statement. For more information on anon., stop by your local snowboard shop, a Burton flagship store or visit<>.