VANCOUVER, BC June 26, 2010 – Never satisfied with status quo, Airhole Facemasks has taken their brand to the next level with the launch of a renovated, cutting-edge website at

"We wanted to showcase all of the designs in a really clear and easy-to-navigate format," said Max Jenke, CEO of Endeavor Design, parent company of Airhole. "Having so many products is a bit daunting, so we tried to simplify the viewing process."

The new website launch marks a crucial step in the four-year-old company's progression.

PHOTO: Scott Serfas

Shark mask – Kale Stephens PHOTO: Scott Serfas

Jenke said showcases their biggest product line yet, with over 100 mask types and styles to choose from, including a range of tie-ups, standards, pullovers and balaclavas. The "Facemasks you idiot" company's site design also includes a comprehensive dealer list as well as the usual blogroll of random posts by pro snowboarder founders Kale Stephens and Chris Brown.

Purple mask – Mikey Rencz PHOTO: Scott Serfas

Purple mask – Mikey Rencz PHOTO: Scott Serfas

With the website launch on July 8, Airhole also uploaded three new riders to their growing roster. Progressive riders Halldor Helgason and Eiki Helgason from Iceland, and rail slayer Kareem El Rafie from Sweden have now joined the likes of John Jackson, Kale Stephens and Mikey Rencz to make up the 20 person team. Each rider has an interactive profile on the website with photos, videos and stats to check out.

Jenke added that Airhole's site will likely see another addition this September. The Vancouver-company plans to add a "Buy online now" link to coincide with new product arriving in stores for the 2011 winter season. The link will definitely be well received since last year Airhole's facemasks sold out before Christmas.

It's a website you idiot!
Airhole Facemasks was founded by Kale Stephens and Chris Brown in 2006 and has quickly developed into the hottest accessory for your face since sunglasses. The product is revolutionary: it's a mask with a hole. Technical materials, innovative fits and fashionable graphics have established Airhole as the leader in the facemask category.

en-deav-or: v. try hard to do or achieve something. / n. an attempt to achieve a goal / earnest and industrious effort, esp. when sustained over a period of time.

Endeavor Snowboard Design is a Canadian snowboard company based in Vancouver, British Columbia. It was founded in 2002 by pro rider Max Jenke and Transworld Magazine staff photographer Scott Serfas with the mission of making the best snowboards in the world. For the past eight years, Endeavor has been dedicated to bringing art to snowboard design, working with top artists from all over the world. Snowboarders making snowboards for snowboarders.

MEDIA NOTE: Photography
Endeavor is pleased to allow usage of the attached photography. Please credit: Photographer Scott Serfas. Shark mask – Kale Stephens. Purple mask – Mikey Rencz.