Santa Monica, Calif. (December 4, 2012) – On a fittingly stormy night in Los Angeles, over 500 eager winter sports fans were transported to some of the world's best snowboarding destinations via the Art of Flight 3D experience, which premiered in Santa Monica on Thursday, November 29th. The exclusive event was attended by one of the film's star snowboarders John Jackson and filmmaker Curt Morgan and even included appearances by stars Gerard Butler and True Blood's Ryan Kwanten.  Additionally, an array of action sports stars including pro skater Brandon Biebel and BMXers Anthony Napolitan, Drew Bezanson, Mike "Hucker" Clark and Brandon Dosch packed two AMC theatres along with hundreds of fans eager to see the evolution of snowboard filmmaking. 

While the first chance to see the film on the big screen was only for a lucky few, this Friday fans across the country will get a chance to experience theThe Art of FLIGHT 3D during a one night exclusive screening in select AMC theaters.  Go to for a list of theatres in markets including New York, Boston, Seattle, San Francisco, Spokane, Denver, Salt Lake City, Charlotte and Minneapolis.

“Typically I don’t even like 3D films, but when I saw The Art of FLIGHT in 3D, it changed my whole opinion. It really makes the film come alive,” said filmmaker Curt Morgan after reviewing the final cut.

Curt Morgan and John Jackson at the Art of FLIGHT 3D premiere

Curt Morgan and John Jackson at the Art of FLIGHT 3D premiere.

Additionally, there is a chance to screen the film for fans in other markets – and the power to experience the powder is in their hands. The film will be available via Tugg, Inc. ("Tugg") throughout December 2012 and winter 2013 so that fans across the nation will be able to host their own screenings in their local theaters. To host a screening, visit

When The Art of FLIGHT debuted in 2011, it was the #1 selling film on iTunes in three different categories: Movies, Sports and Documentaries, was an official selection in 15 film festivals, and won an X-Dance award for Best Core Film.  The Art of FLIGHT 3D now elevates the experience and combines meaningful storytelling and character development with sport progressing action, all captured on state-of-the-art filmmaking equipment, much of which has been custom designed just for this project.  Equal parts stunning action and harrowing adventure mix with the inevitable drama encountered along the way, presenting viewers with an exclusive opportunity to experience these endeavors virtually firsthand. With unprecedented access, the audience will share in the experience as snowboarder Travis Rice, along with a cast of the best riders in the world, complete a two-year quest to redefine what's possible on a snowboard.  Chilean Patagonia's Darwin Range, Alaska's Tordrillo Range, Wyoming's Snake River Range, Aspen, Colorado, the Andes, as well as British Columbia's Kootenay Mountains, Revelstoke and Goat Range are the stage for this epic production.


Red Bull Media House is a global media company that creates compelling sports, culture and lifestyle programming and distributes it across multiple platforms. From film to television, print to digital and games, Red Bull Media House content is optimized for any device or platform. For more information, go to 

AMC Theatres delivers distinctive and affordable movie-going experiences in 338 theatres with 4,865 screens primarily in the United States. The company operates 22 of the 50 highest grossing theatres in the country, including four of the top five. AMC has propelled industry innovation and continues today by delivering premium sight and sound, enhanced food and beverage and diverse content.


Tugg,Inc. ("Tugg") is a collective action web-platform that enables individuals to choose the films that play in their local theaters. Through Tugg, individuals are empowered to select a film, screening time, and nearby theater, and then spread the word to their immediate and online community. Once a necessary amount of people commit to attending, the event will be confirmed and Tugg will reserve the theater, manage ticketing, and ensure delivery of the film – allowing the audience to sit back and enjoy the show. Tugg is working with exhibitors Alamo Drafthouse Cinema, AMC Theatres, Bow Tie Cinemas, Cinemark Theatres, Goodrich Quality Cinemas, Rave Cinemas, Regal Cinemas, and a number of independent theaters nationwide. These exhibitors provide theatrical venues for individually curated events showcasing Tugg's growing library of hundreds of studio and independent films.